White Cloud, MI
Population 1,297 · Michigan
About White Cloud, MI
White Cloud is a small town located in Michigan with a population of 1,297 residents according to the latest US Census Bureau American Community Survey data. The median household income is $55,417 per year, which is 26% below the national median of $75,149. The median age of 38.1 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in White Cloud features a median home value of $150,600, which is 39% below the national median of $244,900. This positions White Cloud in a moderately priced market relative to the rest of the country. Median monthly rent is $838, 28% below the national average of $1,163/month. Of the 478 total housing units, 61% are owner-occupied (249 units) and 39% are renter-occupied (157 units). The balanced mix of owners and renters indicates a diverse housing market.
Economy & Employment
The local economy in White Cloud shows an unemployment rate of 1.9%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 18.7%, above the national average of 12.4%. Workers in White Cloud have an average one-way commute time of 36.2 minutes, suggesting many residents commute to jobs in a nearby metro area.
Education & Demographics
14.2% of White Cloud residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The lower educational attainment rate may reflect the area's industry mix, with more employment in trades, manufacturing, or agricultural sectors. The community's demographic composition includes 6.0% White, 1.9% Hispanic or Latino, 0.7% Black or African American, and 0.3% Asian residents, with 1.2% of the population being foreign-born.
Cost of Living in White Cloud, MI
Compared to national averages, White Cloud has a median household income of $55,417 (26% below the national median of $75,149). Home values average $150,600, which is 39% below the national median. Monthly rent at $838 is 28% below the US average of $1,163. Within Michigan, White Cloud's income is 16% below the state average of $66,017, and home values are 18% below the state median of $183,391.
Why Live in White Cloud, MI?
White Cloud offers affordable housing with a median home value of $150,600, below the US average of $244,900, and rent that’s lower than the national average at $838/month, and a strong job market with an unemployment rate of just 1.9%.
Potential considerations include median household income ($55,417) that falls below the national average. However, White Cloud’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
White Cloud has a population of 1,297 with a median age of 38.1 years. Compare White Cloud with other cities to see how it stacks up, or explore all cities in Michigan.
Similar Cities Near White Cloud
Cities in Michigan with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Greilickville | 1,296 | $84,327 | $407,200 | Compare |
| Douglas | 1,295 | $77,841 | $383,000 | Compare |
| Stanton | 1,292 | $45,714 | $89,000 | Compare |
| Reese | 1,303 | $83,125 | $174,600 | Compare |
| New Buffalo | 1,306 | $64,524 | $342,700 | Compare |
| Prudenville | 1,286 | $35,833 | $167,300 | Compare |
| Onsted | 1,283 | $65,349 | $166,500 | Compare |
| Lakewood Club | 1,315 | $67,277 | $144,900 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Michigan
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare White Cloud With Other Cities
Frequently Asked Questions about White Cloud
What is the population of White Cloud, MI?
The population of White Cloud, MI is 1,297 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in Michigan.
What is the median household income in White Cloud?
The median household income in White Cloud, MI is $55,417 per year, which is 26% below the national median of $75,149.
What is the median home value in White Cloud?
The median home value in White Cloud, MI is $150,600, which is 39% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in White Cloud?
The median monthly rent in White Cloud, MI is $838, which is 28% below the national average of $1,163/month.
What is the unemployment rate in White Cloud?
The unemployment rate in White Cloud, MI is 1.9%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is White Cloud, MI a good place to live?
White Cloud offers a moderate cost of living, affordable housing, and a strong job market. With a population of 1,297 and a median age of 38.1, the city appeals to a broad range of residents.
How educated is White Cloud, MI?
14.2% of residents in White Cloud aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in White Cloud?
Key cost-of-living indicators for White Cloud, MI: median home value is $150,600 (39% below national), median rent is $838/month, and median household income is $55,417. The home-value-to-income ratio is 2.7x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in White Cloud?
The poverty rate in White Cloud, MI is 18.7%, compared to the national average of 12.4%. Residents and prospective movers should be aware of the economic challenges facing parts of this community.
How diverse is White Cloud, MI?
White Cloud's population is 6.0% White, 1.9% Hispanic or Latino, 0.7% Black or African American, 0.3% Asian, and 3.9% two or more races. 1.2% of residents are foreign-born.