Branson, MO
Population 12,760 · Missouri
About Branson, MO
Branson is a mid-sized city in Missouri with a population of 12,760 residents. The median household income is $54,961 per year, which is near the national average. The median age in Branson is 38.2 years.
Housing in Branson has a median home value of $237,900 and median monthly rent of $999. Of the 8,723 total housing units, renting is more common than owning, with 2,600 owner-occupied and 3,060 renter-occupied units.
The unemployment rate in Branson is 5.8% and the poverty rate is 19.0%. 29.4% of residents hold a bachelor's degree or higher. The average commute time is 17.7 minutes.
Cost of Living in Branson, MO
Compared to national averages, Branson has a median household income of $54,961 (27% below the national median of $75,149). Home values average $237,900, which is 3% below the national median. Monthly rent at $999 is 14% below the US average of $1,163. Within Missouri, Branson's income is 10% below the state average of $61,047, and home values are 58% above the state median of $150,786.
Why Live in Branson, MO?
Branson offers affordable housing with a median home value of $237,900, below the US average of $244,900, and rent that’s lower than the national average at $999/month, and short commute times averaging just 17.7 minutes.
Potential considerations include median household income ($54,961) that falls below the national average. However, Branson’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Branson has a population of 12,760 with a median age of 38.2 years. Compare Branson with other cities to see how it stacks up, or explore all cities in Missouri.
Similar Cities Near Branson
Cities in Missouri with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Neosho | 12,857 | $55,159 | $148,600 | Compare |
| St. Ann | 12,865 | $52,059 | $118,600 | Compare |
| Jennings | 12,900 | $37,356 | $62,300 | Compare |
| Fulton | 12,611 | $55,015 | $144,500 | Compare |
| Union | 12,560 | $71,760 | $199,100 | Compare |
| Festus | 12,965 | $70,085 | $206,200 | Compare |
| Dardenne Prairie | 13,137 | $155,585 | $392,300 | Compare |
| Webb City | 13,139 | $61,502 | $156,200 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Missouri
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about Branson
What is the population of Branson, MO?
The population of Branson, MO is 12,760 according to the latest Census data.
What is the median household income in Branson?
The median household income in Branson, MO is $54,961 per year.
What is the median home value in Branson?
The median home value in Branson, MO is $237,900.
What is the average rent in Branson?
The median monthly rent in Branson, MO is $999.
What is the unemployment rate in Branson?
The unemployment rate in Branson, MO is 5.8%.