Willard, OH
Population 6,174 · Ohio
About Willard, OH
Willard is a small town located in Ohio with a population of 6,174 residents according to the latest US Census Bureau American Community Survey data. The median household income is $54,572 per year, which is 27% below the national median of $75,149. The median age of 39.1 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in Willard features a median home value of $110,500, which is 55% below the national median of $244,900. This makes Willard one of the more affordable markets in the country, potentially attractive for first-time homebuyers. Median monthly rent is $853, 27% below the national average of $1,163/month. Of the 2,822 total housing units, 65% are owner-occupied (1,658 units) and 35% are renter-occupied (881 units). The balanced mix of owners and renters indicates a diverse housing market.
Economy & Employment
The local economy in Willard shows an unemployment rate of 3.7%, which is near the national rate of 3.7%. The poverty rate stands at 15.5%, above the national average of 12.4%. Workers in Willard have an average one-way commute time of 20.8 minutes.
Education & Demographics
15.2% of Willard residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The lower educational attainment rate may reflect the area's industry mix, with more employment in trades, manufacturing, or agricultural sectors. The community's demographic composition includes 11.7% White, 0.7% Hispanic or Latino, 2.9% Black or African American, and 3.9% Asian residents, with 4.1% of the population being foreign-born.
Cost of Living in Willard, OH
Compared to national averages, Willard has a median household income of $54,572 (27% below the national median of $75,149). Home values average $110,500, which is 55% below the national median. Monthly rent at $853 is 27% below the US average of $1,163. Within Ohio, Willard's income is 24% below the state average of $71,814, and home values are 37% below the state median of $174,449.
Why Live in Willard, OH?
Willard offers affordable housing with a median home value of $110,500, below the US average of $244,900, and rent that’s lower than the national average at $853/month, and short commute times averaging just 20.8 minutes.
Potential considerations include median household income ($54,572) that falls below the national average. However, Willard’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Willard has a population of 6,174 with a median age of 39.1 years. Compare Willard with other cities to see how it stacks up, or explore all cities in Ohio.
Similar Cities Near Willard
Cities in Ohio with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Martins Ferry | 6,192 | $43,073 | $92,800 | Compare |
| Portage Lakes | 6,199 | $66,027 | $165,500 | Compare |
| Jackson | 6,222 | $53,609 | $128,300 | Compare |
| Brookville | 6,234 | $62,569 | $170,900 | Compare |
| Obetz | 6,293 | $81,200 | $191,700 | Compare |
| Champion Heights | 6,299 | $69,688 | $138,700 | Compare |
| The Village of Indian Hill | 6,048 | $228,194 | $1,156,800 | Compare |
| Covedale | 6,306 | $96,318 | $216,900 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Ohio
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Willard With Other Cities
Frequently Asked Questions about Willard
What is the population of Willard, OH?
The population of Willard, OH is 6,174 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in Ohio.
What is the median household income in Willard?
The median household income in Willard, OH is $54,572 per year, which is 27% below the national median of $75,149.
What is the median home value in Willard?
The median home value in Willard, OH is $110,500, which is 55% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Willard?
The median monthly rent in Willard, OH is $853, which is 27% below the national average of $1,163/month.
What is the unemployment rate in Willard?
The unemployment rate in Willard, OH is 3.7%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is Willard, OH a good place to live?
Willard offers a moderate cost of living, affordable housing, and growing employment opportunities. With a population of 6,174 and a median age of 39.1, the city appeals to a broad range of residents.
How educated is Willard, OH?
15.2% of residents in Willard aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Willard?
Key cost-of-living indicators for Willard, OH: median home value is $110,500 (55% below national), median rent is $853/month, and median household income is $54,572. The home-value-to-income ratio is 2.0x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Willard?
The poverty rate in Willard, OH is 15.5%, compared to the national average of 12.4%. Residents and prospective movers should be aware of the economic challenges facing parts of this community.
How diverse is Willard, OH?
Willard's population is 11.7% White, 0.7% Hispanic or Latino, 2.9% Black or African American, 3.9% Asian, and 0.0% two or more races. 4.1% of residents are foreign-born.