Willoughby, OH
Population 23,934 · Ohio
About Willoughby, OH
Willoughby is a mid-sized city located in Ohio with a population of 23,934 residents according to the latest US Census Bureau American Community Survey data. The median household income is $70,884 per year, which is 6% below the national median of $75,149. The median age of 45.5 years is notably older the US median age of 38.9 years, suggesting a more established community with a higher proportion of long-term residents.
Housing Market Overview
The housing market in Willoughby features a median home value of $206,200, which is 16% below the national median of $244,900. This positions Willoughby in a moderately priced market relative to the rest of the country. Median monthly rent is $1,147, 1% below the national average of $1,163/month. Of the 12,398 total housing units, 62% are owner-occupied (7,341 units) and 38% are renter-occupied (4,412 units). The balanced mix of owners and renters indicates a diverse housing market.
Economy & Employment
The local economy in Willoughby shows an unemployment rate of 5.0%, which is near the national rate of 3.7%. The poverty rate stands at 8.9%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Willoughby have an average one-way commute time of 23.2 minutes.
Education & Demographics
35.9% of Willoughby residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 0.6% White, 0.5% Hispanic or Latino, 0.6% Black or African American, and 1.1% Asian residents, with 5.6% of the population being foreign-born.
Cost of Living in Willoughby, OH
Compared to national averages, Willoughby has a median household income of $70,884 (6% below the national median of $75,149). Home values average $206,200, which is 16% below the national median. Monthly rent at $1,147 is 1% below the US average of $1,163. Within Ohio, Willoughby's income is 1% below the state average of $71,814, and home values are 18% above the state median of $174,449.
Why Live in Willoughby, OH?
Willoughby offers affordable housing with a median home value of $206,200, below the US average of $244,900, and rent that’s lower than the national average at $1,147/month, and a well-educated community where 35.9% of residents hold a bachelor’s degree or higher. Additionally, the city features a low poverty rate of 8.9%, better than the national average, and short commute times averaging just 23.2 minutes.
Potential considerations include median household income ($70,884) that falls below the national average. However, Willoughby’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Willoughby has a population of 23,934 with a median age of 45.5 years. Compare Willoughby with other cities to see how it stacks up, or explore all cities in Ohio.
Similar Cities Near Willoughby
Cities in Ohio with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Solon | 23,970 | $135,180 | $375,700 | Compare |
| Pickerington | 23,828 | $116,645 | $309,700 | Compare |
| Wadsworth | 24,302 | $77,581 | $235,600 | Compare |
| Riverside | 24,432 | $59,271 | $139,100 | Compare |
| Maple Heights | 23,350 | $52,823 | $89,600 | Compare |
| Athens | 23,211 | $37,059 | $242,200 | Compare |
| Zanesville | 24,726 | $39,085 | $106,900 | Compare |
| Sandusky | 24,748 | $47,827 | $104,800 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Ohio
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Willoughby With Other Cities
Frequently Asked Questions about Willoughby
What is the population of Willoughby, OH?
The population of Willoughby, OH is 23,934 according to the latest US Census Bureau American Community Survey estimates. This makes it a mid-sized city in Ohio.
What is the median household income in Willoughby?
The median household income in Willoughby, OH is $70,884 per year, which is 6% below the national median of $75,149.
What is the median home value in Willoughby?
The median home value in Willoughby, OH is $206,200, which is 16% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Willoughby?
The median monthly rent in Willoughby, OH is $1,147, which is 1% below the national average of $1,163/month.
What is the unemployment rate in Willoughby?
The unemployment rate in Willoughby, OH is 5.0%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is Willoughby, OH a good place to live?
Willoughby offers a moderate cost of living, affordable housing, and growing employment opportunities. With a population of 23,934 and a median age of 45.5, the city appeals to established professionals and retirees.
How educated is Willoughby, OH?
35.9% of residents in Willoughby aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This above-average educational attainment often reflects a knowledge-based local economy.
What is the cost of living in Willoughby?
Key cost-of-living indicators for Willoughby, OH: median home value is $206,200 (16% below national), median rent is $1,147/month, and median household income is $70,884. The home-value-to-income ratio is 2.9x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Willoughby?
The poverty rate in Willoughby, OH is 8.9%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Willoughby, OH?
Willoughby's population is 0.6% White, 0.5% Hispanic or Latino, 0.6% Black or African American, 1.1% Asian, and 7.2% two or more races. 5.6% of residents are foreign-born.