Denison, TX
Population 25,347 · Texas
About Denison, TX
Denison is a mid-sized city located in Texas with a population of 25,347 residents according to the latest US Census Bureau American Community Survey data. The median household income is $60,821 per year, which is 19% below the national median of $75,149. The median age of 40.6 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in Denison features a median home value of $167,800, which is 31% below the national median of $244,900. This positions Denison in a moderately priced market relative to the rest of the country. Median monthly rent is $1,161, 0% below the national average of $1,163/month. Of the 11,153 total housing units, 60% are owner-occupied (5,971 units) and 40% are renter-occupied (4,030 units). The balanced mix of owners and renters indicates a diverse housing market.
Economy & Employment
The local economy in Denison shows an unemployment rate of 4.9%, which is near the national rate of 3.7%. The poverty rate stands at 17.0%, above the national average of 12.4%. Workers in Denison have an average one-way commute time of 18.7 minutes, one of the shorter commutes in the region.
Education & Demographics
18.5% of Denison residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The lower educational attainment rate may reflect the area's industry mix, with more employment in trades, manufacturing, or agricultural sectors. The community's demographic composition includes 11.0% White, 4.1% Hispanic or Latino, 0.3% Black or African American, and 2.2% Asian residents, with 4.3% of the population being foreign-born.
Cost of Living in Denison, TX
Compared to national averages, Denison has a median household income of $60,821 (19% below the national median of $75,149). Home values average $167,800, which is 31% below the national median. Monthly rent at $1,161 is 0% below the US average of $1,163. Within Texas, Denison's income is 16% below the state average of $72,726, and home values are 21% below the state median of $211,769.
Why Live in Denison, TX?
Denison offers affordable housing with a median home value of $167,800, below the US average of $244,900, and rent that’s lower than the national average at $1,161/month, and short commute times averaging just 18.7 minutes.
Potential considerations include median household income ($60,821) that falls below the national average. However, Denison’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Denison has a population of 25,347 with a median age of 40.6 years. Compare Denison with other cities to see how it stacks up, or explore all cities in Texas.
Similar Cities Near Denison
Cities in Texas with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Corsicana | 25,344 | $51,240 | $161,400 | Compare |
| University Park | 25,104 | $250,001 | $1,766,700 | Compare |
| Kingsville | 25,061 | $55,649 | $134,600 | Compare |
| Sienna | 25,025 | $171,709 | $440,600 | Compare |
| Fort Hood | 25,786 | $59,661 | $0 | Compare |
| Pecan Grove | 24,798 | $137,275 | $359,300 | Compare |
| Colleyville | 25,906 | $203,566 | $718,900 | Compare |
| Big Spring | 24,769 | $70,532 | $138,800 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Texas
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Denison With Other Cities
Frequently Asked Questions about Denison
What is the population of Denison, TX?
The population of Denison, TX is 25,347 according to the latest US Census Bureau American Community Survey estimates. This makes it a mid-sized city in Texas.
What is the median household income in Denison?
The median household income in Denison, TX is $60,821 per year, which is 19% below the national median of $75,149.
What is the median home value in Denison?
The median home value in Denison, TX is $167,800, which is 31% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Denison?
The median monthly rent in Denison, TX is $1,161, which is 0% below the national average of $1,163/month.
What is the unemployment rate in Denison?
The unemployment rate in Denison, TX is 4.9%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is Denison, TX a good place to live?
Denison offers a moderate cost of living, affordable housing, and growing employment opportunities. With a population of 25,347 and a median age of 40.6, the city appeals to a broad range of residents.
How educated is Denison, TX?
18.5% of residents in Denison aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Denison?
Key cost-of-living indicators for Denison, TX: median home value is $167,800 (31% below national), median rent is $1,161/month, and median household income is $60,821. The home-value-to-income ratio is 2.8x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Denison?
The poverty rate in Denison, TX is 17.0%, compared to the national average of 12.4%. Residents and prospective movers should be aware of the economic challenges facing parts of this community.
How diverse is Denison, TX?
Denison's population is 11.0% White, 4.1% Hispanic or Latino, 0.3% Black or African American, 2.2% Asian, and 6.6% two or more races. 4.3% of residents are foreign-born.