Heartland, TX
Population 11,019 · Texas
About Heartland, TX
Heartland is a mid-sized city located in Texas with a population of 11,019 residents according to the latest US Census Bureau American Community Survey data. The median household income is $107,165 per year, which is 43% above the national median of $75,149. The median age of 30.4 years is notably younger the US median age of 38.9 years, indicating a younger, often more dynamic population base.
Housing Market Overview
The housing market in Heartland features a median home value of $305,000, which is 25% above the national median of $244,900. This positions Heartland in a moderately priced market relative to the rest of the country. Median monthly rent is $2,313, 99% above the national average of $1,163/month. Of the 3,087 total housing units, 93% are owner-occupied (2,776 units) and 7% are renter-occupied (217 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in Heartland shows an unemployment rate of 8.3%, which is significantly above the national rate of 3.7%, suggesting economic challenges in the area. The poverty rate stands at 6.0%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Heartland have an average one-way commute time of 37.5 minutes, suggesting many residents commute to jobs in a nearby metro area.
Education & Demographics
32.9% of Heartland residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 26.0% White, 4.2% Hispanic or Latino, 2.5% Black or African American, and 2.8% Asian residents, with 15.2% of the population being foreign-born.
Cost of Living in Heartland, TX
Compared to national averages, Heartland has a median household income of $107,165 (43% above the national median of $75,149). Home values average $305,000, which is 25% above the national median. Monthly rent at $2,313 is 99% above the US average of $1,163. Within Texas, Heartland's income is 47% above the state average of $72,726, and home values are 44% above the state median of $211,769.
Why Live in Heartland, TX?
Heartland offers a strong local economy with a median household income of $107,165, well above the national average, and a low poverty rate of 6.0%, better than the national average.
Heartland has a population of 11,019 with a median age of 30.4 years. Compare Heartland with other cities to see how it stacks up, or explore all cities in Texas.
Similar Cities Near Heartland
Cities in Texas with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Burkburnett | 11,012 | $65,796 | $143,500 | Compare |
| Iowa Colony | 11,028 | $126,167 | $356,300 | Compare |
| Elgin | 10,996 | $85,666 | $267,900 | Compare |
| Pleasanton | 10,854 | $65,602 | $203,100 | Compare |
| Fredericksburg | 11,254 | $57,474 | $442,800 | Compare |
| Selma | 11,302 | $97,153 | $288,700 | Compare |
| Snyder | 11,310 | $54,067 | $102,500 | Compare |
| Scenic Oaks | 10,727 | $178,125 | $531,900 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Texas
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Heartland With Other Cities
Frequently Asked Questions about Heartland
What is the population of Heartland, TX?
The population of Heartland, TX is 11,019 according to the latest US Census Bureau American Community Survey estimates. This makes it a mid-sized city in Texas.
What is the median household income in Heartland?
The median household income in Heartland, TX is $107,165 per year, which is 43% above the national median of $75,149.
What is the median home value in Heartland?
The median home value in Heartland, TX is $305,000, which is 25% above the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Heartland?
The median monthly rent in Heartland, TX is $2,313, which is 99% above the national average of $1,163/month.
What is the unemployment rate in Heartland?
The unemployment rate in Heartland, TX is 8.3%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is Heartland, TX a good place to live?
Heartland offers above-average incomes, a competitive housing market, and growing employment opportunities. With a population of 11,019 and a median age of 30.4, the city appeals to young professionals and families.
How educated is Heartland, TX?
32.9% of residents in Heartland aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Heartland?
Key cost-of-living indicators for Heartland, TX: median home value is $305,000 (25% above national), median rent is $2,313/month, and median household income is $107,165. The home-value-to-income ratio is 2.8x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Heartland?
The poverty rate in Heartland, TX is 6.0%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Heartland, TX?
Heartland's population is 26.0% White, 4.2% Hispanic or Latino, 2.5% Black or African American, 2.8% Asian, and 40.3% two or more races. 15.2% of residents are foreign-born.