San Marcos, TX
Population 68,920 · Texas
About San Marcos, TX
San Marcos is a mid-sized city in Texas with a population of 68,920 residents. The median household income is $51,030 per year, which is near the national average. The median age in San Marcos is 25.5 years.
Housing in San Marcos has a median home value of $269,700 and median monthly rent of $1,299. Of the 29,892 total housing units, renting is more common than owning, with 8,408 owner-occupied and 19,198 renter-occupied units.
The unemployment rate in San Marcos is 6.1% and the poverty rate is 26.7%. 37.3% of residents hold a bachelor's degree or higher. The average commute time is 24.1 minutes.
Cost of Living in San Marcos, TX
Compared to national averages, San Marcos has a median household income of $51,030 (32% below the national median of $75,149). Home values average $269,700, which is 10% above the national median. Monthly rent at $1,299 is 12% above the US average of $1,163. Within Texas, San Marcos's income is 30% below the state average of $72,726, and home values are 27% above the state median of $211,769.
Why Live in San Marcos, TX?
San Marcos offers a well-educated community where 37.3% of residents hold a bachelor’s degree or higher, and short commute times averaging just 24.1 minutes.
Potential considerations include median household income ($51,030) that falls below the national average. However, as a mid-sized city, San Marcos provides access to a wide range of amenities and services.
San Marcos has a population of 68,920 with a median age of 25.5 years. Compare San Marcos with other cities to see how it stacks up, or explore all cities in Texas.
Similar Cities Near San Marcos
Cities in Texas with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Leander | 67,880 | $140,180 | $470,700 | Compare |
| North Richland Hills | 70,338 | $93,434 | $324,800 | Compare |
| Spring | 67,103 | $86,888 | $221,300 | Compare |
| Harlingen | 71,669 | $55,891 | $125,700 | Compare |
| Victoria | 65,514 | $68,233 | $193,200 | Compare |
| Pflugerville | 65,162 | $112,656 | $354,900 | Compare |
| Rowlett | 64,139 | $113,600 | $342,400 | Compare |
| Missouri City | 75,234 | $96,746 | $281,600 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Texas
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about San Marcos
What is the population of San Marcos, TX?
The population of San Marcos, TX is 68,920 according to the latest Census data.
What is the median household income in San Marcos?
The median household income in San Marcos, TX is $51,030 per year.
What is the median home value in San Marcos?
The median home value in San Marcos, TX is $269,700.
What is the average rent in San Marcos?
The median monthly rent in San Marcos, TX is $1,299.
What is the unemployment rate in San Marcos?
The unemployment rate in San Marcos, TX is 6.1%.