Watauga, TX
Population 23,336 · Texas
About Watauga, TX
Watauga is a mid-sized city located in Texas with a population of 23,336 residents according to the latest US Census Bureau American Community Survey data. The median household income is $91,669 per year, which is 22% above the national median of $75,149. The median age of 36.6 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in Watauga features a median home value of $233,400, which is 5% below the national median of $244,900. This positions Watauga in a moderately priced market relative to the rest of the country. Median monthly rent is $1,826, 57% above the national average of $1,163/month. Of the 8,193 total housing units, 80% are owner-occupied (6,354 units) and 20% are renter-occupied (1,549 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in Watauga shows an unemployment rate of 4.6%, which is near the national rate of 3.7%. The poverty rate stands at 10.1%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Watauga have an average one-way commute time of 29.2 minutes.
Education & Demographics
25.9% of Watauga residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 21.5% White, 2.4% Hispanic or Latino, 1.0% Black or African American, and 4.1% Asian residents, with 12.9% of the population being foreign-born.
Cost of Living in Watauga, TX
Compared to national averages, Watauga has a median household income of $91,669 (22% above the national median of $75,149). Home values average $233,400, which is 5% below the national median. Monthly rent at $1,826 is 57% above the US average of $1,163. Within Texas, Watauga's income is 26% above the state average of $72,726, and home values are 10% above the state median of $211,769.
Why Live in Watauga, TX?
Watauga offers a strong local economy with a median household income of $91,669, well above the national average, and affordable housing with a median home value of $233,400, below the US average of $244,900, and a low poverty rate of 10.1%, better than the national average.
Watauga has a population of 23,336 with a median age of 36.6 years. Compare Watauga with other cities to see how it stacks up, or explore all cities in Texas.
Similar Cities Near Watauga
Cities in Texas with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Horizon City | 23,069 | $65,702 | $154,200 | Compare |
| Marshall | 23,646 | $49,817 | $133,000 | Compare |
| Belton | 23,769 | $63,544 | $252,000 | Compare |
| Corinth | 22,868 | $118,949 | $351,200 | Compare |
| Katy | 23,900 | $107,332 | $376,800 | Compare |
| Fresno | 24,087 | $89,442 | $230,400 | Compare |
| Benbrook | 24,430 | $82,148 | $278,200 | Compare |
| Saginaw | 24,467 | $98,003 | $270,300 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Texas
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Watauga With Other Cities
Frequently Asked Questions about Watauga
What is the population of Watauga, TX?
The population of Watauga, TX is 23,336 according to the latest US Census Bureau American Community Survey estimates. This makes it a mid-sized city in Texas.
What is the median household income in Watauga?
The median household income in Watauga, TX is $91,669 per year, which is 22% above the national median of $75,149.
What is the median home value in Watauga?
The median home value in Watauga, TX is $233,400, which is 5% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Watauga?
The median monthly rent in Watauga, TX is $1,826, which is 57% above the national average of $1,163/month.
What is the unemployment rate in Watauga?
The unemployment rate in Watauga, TX is 4.6%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is Watauga, TX a good place to live?
Watauga offers above-average incomes, affordable housing, and growing employment opportunities. With a population of 23,336 and a median age of 36.6, the city appeals to a broad range of residents.
How educated is Watauga, TX?
25.9% of residents in Watauga aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Watauga?
Key cost-of-living indicators for Watauga, TX: median home value is $233,400 (5% below national), median rent is $1,826/month, and median household income is $91,669. The home-value-to-income ratio is 2.5x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Watauga?
The poverty rate in Watauga, TX is 10.1%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Watauga, TX?
Watauga's population is 21.5% White, 2.4% Hispanic or Latino, 1.0% Black or African American, 4.1% Asian, and 9.9% two or more races. 12.9% of residents are foreign-born.