Green Bay, WI
Population 106,585 · Wisconsin
About Green Bay, WI
Green Bay is a major city located in Wisconsin with a population of 106,585 residents according to the latest US Census Bureau American Community Survey data. The median household income is $62,546 per year, which is 17% below the national median of $75,149. The median age of 35.7 years is notably younger the US median age of 38.9 years, indicating a younger, often more dynamic population base.
Housing Market Overview
The housing market in Green Bay features a median home value of $191,500, which is 22% below the national median of $244,900. This positions Green Bay in a moderately priced market relative to the rest of the country. Median monthly rent is $904, 22% below the national average of $1,163/month. Of the 45,797 total housing units, 56% are owner-occupied (24,635 units) and 44% are renter-occupied (19,457 units). The balanced mix of owners and renters indicates a diverse housing market.
Economy & Employment
The local economy in Green Bay shows an unemployment rate of 4.3%, which is near the national rate of 3.7%. The poverty rate stands at 16.5%, above the national average of 12.4%. Workers in Green Bay have an average one-way commute time of 18.9 minutes, one of the shorter commutes in the region.
Education & Demographics
25.5% of Green Bay residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 13.8% White, 6.6% Hispanic or Latino, 2.3% Black or African American, and 1.9% Asian residents, with 8.8% of the population being foreign-born.
How Green Bay Ranks in Wisconsin
Cost of Living in Green Bay, WI
Compared to national averages, Green Bay has a median household income of $62,546 (17% below the national median of $75,149). Home values average $191,500, which is 22% below the national median. Monthly rent at $904 is 22% below the US average of $1,163. Within Wisconsin, Green Bay's income is 14% below the state average of $72,579, and home values are 7% below the state median of $205,802.
Why Live in Green Bay, WI?
Green Bay offers affordable housing with a median home value of $191,500, below the US average of $244,900, and rent that’s lower than the national average at $904/month, and short commute times averaging just 18.9 minutes.
Potential considerations include median household income ($62,546) that falls below the national average. However, as a major city, Green Bay provides access to a wide range of amenities and services.
Green Bay has a population of 106,585 with a median age of 35.7 years. Compare Green Bay with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Green Bay
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Kenosha | 99,147 | $68,532 | $210,500 | Compare |
| Racine | 77,155 | $55,705 | $158,100 | Compare |
| Appleton | 74,873 | $77,450 | $211,500 | Compare |
| Eau Claire | 69,274 | $65,369 | $228,000 | Compare |
| Oshkosh | 66,247 | $61,929 | $168,400 | Compare |
| Janesville | 65,813 | $71,664 | $209,700 | Compare |
| West Allis | 59,588 | $69,685 | $191,700 | Compare |
| La Crosse | 51,791 | $53,803 | $196,600 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Green Bay With Other Cities
Frequently Asked Questions about Green Bay
What is the population of Green Bay, WI?
The population of Green Bay, WI is 106,585 according to the latest US Census Bureau American Community Survey estimates. This makes it a major city in Wisconsin.
What is the median household income in Green Bay?
The median household income in Green Bay, WI is $62,546 per year, which is 17% below the national median of $75,149.
What is the median home value in Green Bay?
The median home value in Green Bay, WI is $191,500, which is 22% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Green Bay?
The median monthly rent in Green Bay, WI is $904, which is 22% below the national average of $1,163/month.
What is the unemployment rate in Green Bay?
The unemployment rate in Green Bay, WI is 4.3%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is Green Bay, WI a good place to live?
Green Bay offers a moderate cost of living, affordable housing, and growing employment opportunities. With a population of 106,585 and a median age of 35.7, the city appeals to a broad range of residents.
How educated is Green Bay, WI?
25.5% of residents in Green Bay aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Green Bay?
Key cost-of-living indicators for Green Bay, WI: median home value is $191,500 (22% below national), median rent is $904/month, and median household income is $62,546. The home-value-to-income ratio is 3.1x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Green Bay?
The poverty rate in Green Bay, WI is 16.5%, compared to the national average of 12.4%. Residents and prospective movers should be aware of the economic challenges facing parts of this community.
How diverse is Green Bay, WI?
Green Bay's population is 13.8% White, 6.6% Hispanic or Latino, 2.3% Black or African American, 1.9% Asian, and 3.7% two or more races. 8.8% of residents are foreign-born.