Brandon, FL
Population 116,365 · Florida
About Brandon, FL
Brandon is a major city located in Florida with a population of 116,365 residents according to the latest US Census Bureau American Community Survey data. The median household income is $77,068 per year, which is 3% above the national median of $75,149. The median age of 37.2 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in Brandon features a median home value of $293,800, which is 20% above the national median of $244,900. This positions Brandon in a moderately priced market relative to the rest of the country. Median monthly rent is $1,691, 45% above the national average of $1,163/month. Of the 48,503 total housing units, 56% are owner-occupied (25,012 units) and 44% are renter-occupied (19,996 units). The balanced mix of owners and renters indicates a diverse housing market.
Economy & Employment
The local economy in Brandon shows an unemployment rate of 4.2%, which is near the national rate of 3.7%. The poverty rate stands at 12.0%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Brandon have an average one-way commute time of 28.5 minutes.
Education & Demographics
33.8% of Brandon residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 3.2% White, 1.5% Hispanic or Latino, 10.6% Black or African American, and 10.8% Asian residents, with 18.5% of the population being foreign-born.
How Brandon Ranks in Florida
Cost of Living in Brandon, FL
Compared to national averages, Brandon has a median household income of $77,068 (3% above the national median of $75,149). Home values average $293,800, which is 20% above the national median. Monthly rent at $1,691 is 45% above the US average of $1,163. Within Florida, Brandon's income is 2% above the state average of $75,893, and home values are 17% below the state median of $353,675.
Why Live in Brandon, FL?
Brandon offers a strong local economy with a median household income of $77,068, well above the national average, and a well-educated community where 33.8% of residents hold a bachelor’s degree or higher, and a low poverty rate of 12.0%, better than the national average.
Brandon has a population of 116,365 with a median age of 37.2 years. Compare Brandon with other cities to see how it stacks up, or explore all cities in Florida.
Similar Cities Near Brandon
Cities in Florida with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Lakeland | 117,030 | $60,947 | $229,100 | Compare |
| Clearwater | 117,075 | $64,440 | $326,100 | Compare |
| Spring Hill | 118,814 | $66,557 | $248,400 | Compare |
| West Palm Beach | 119,508 | $69,261 | $369,800 | Compare |
| Pompano Beach | 112,212 | $63,832 | $321,900 | Compare |
| Miami Gardens | 111,264 | $60,979 | $337,200 | Compare |
| Riverview | 107,776 | $95,442 | $341,200 | Compare |
| Palm Bay | 125,273 | $67,521 | $248,000 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Florida
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Brandon With Other Cities
Frequently Asked Questions about Brandon
What is the population of Brandon, FL?
The population of Brandon, FL is 116,365 according to the latest US Census Bureau American Community Survey estimates. This makes it a major city in Florida.
What is the median household income in Brandon?
The median household income in Brandon, FL is $77,068 per year, which is 3% above the national median of $75,149.
What is the median home value in Brandon?
The median home value in Brandon, FL is $293,800, which is 20% above the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Brandon?
The median monthly rent in Brandon, FL is $1,691, which is 45% above the national average of $1,163/month.
What is the unemployment rate in Brandon?
The unemployment rate in Brandon, FL is 4.2%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is Brandon, FL a good place to live?
Brandon offers above-average incomes, a competitive housing market, and growing employment opportunities. With a population of 116,365 and a median age of 37.2, the city appeals to a broad range of residents.
How educated is Brandon, FL?
33.8% of residents in Brandon aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This above-average educational attainment often reflects a knowledge-based local economy.
What is the cost of living in Brandon?
Key cost-of-living indicators for Brandon, FL: median home value is $293,800 (20% above national), median rent is $1,691/month, and median household income is $77,068. The home-value-to-income ratio is 3.8x, a moderate figure by national standards.
What is the poverty rate in Brandon?
The poverty rate in Brandon, FL is 12.0%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Brandon, FL?
Brandon's population is 3.2% White, 1.5% Hispanic or Latino, 10.6% Black or African American, 10.8% Asian, and 16.5% two or more races. 18.5% of residents are foreign-born.