Willard, MO
Population 6,418 · Missouri
About Willard, MO
Willard is a small community in Missouri with a population of 6,418 residents. The median household income is $87,204 per year, which is above the national average. The median age in Willard is 29.9 years.
Housing in Willard has a median home value of $204,300 and median monthly rent of $1,130. Of the 2,153 total housing units, the majority are owner-occupied, with 1,494 owner-occupied and 637 renter-occupied units.
The unemployment rate in Willard is 2.6% and the poverty rate is 9.5%. 34.4% of residents hold a bachelor's degree or higher. The average commute time is 23.6 minutes.
Cost of Living in Willard, MO
Compared to national averages, Willard has a median household income of $87,204 (16% above the national median of $75,149). Home values average $204,300, which is 17% below the national median. Monthly rent at $1,130 is 3% below the US average of $1,163. Within Missouri, Willard's income is 43% above the state average of $61,047, and home values are 35% above the state median of $150,786.
Why Live in Willard, MO?
Willard offers a strong local economy with a median household income of $87,204, well above the national average, and affordable housing with a median home value of $204,300, below the US average of $244,900, and rent that’s lower than the national average at $1,130/month. Additionally, the city features a strong job market with an unemployment rate of just 2.6%, and a well-educated community where 34.4% of residents hold a bachelor’s degree or higher, and a low poverty rate of 9.5%, better than the national average, and short commute times averaging just 23.6 minutes.
Willard has a population of 6,418 with a median age of 29.9 years. Compare Willard with other cities to see how it stacks up, or explore all cities in Missouri.
Similar Cities Near Willard
Cities in Missouri with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| De Soto | 6,452 | $46,181 | $144,000 | Compare |
| Sullivan | 6,355 | $60,137 | $153,100 | Compare |
| Shrewsbury | 6,328 | $84,942 | $266,600 | Compare |
| St. John | 6,562 | $50,429 | $96,900 | Compare |
| Black Jack | 6,606 | $65,920 | $187,600 | Compare |
| Glendale | 6,111 | $168,750 | $510,100 | Compare |
| Battlefield | 6,095 | $87,414 | $207,100 | Compare |
| Bonne Terre | 6,773 | $39,767 | $120,400 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Missouri
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about Willard
What is the population of Willard, MO?
The population of Willard, MO is 6,418 according to the latest Census data.
What is the median household income in Willard?
The median household income in Willard, MO is $87,204 per year.
What is the median home value in Willard?
The median home value in Willard, MO is $204,300.
What is the average rent in Willard?
The median monthly rent in Willard, MO is $1,130.
What is the unemployment rate in Willard?
The unemployment rate in Willard, MO is 2.6%.