Willard, MO
Population 6,418 · Missouri
About Willard, MO
Willard is a small town located in Missouri with a population of 6,418 residents according to the latest US Census Bureau American Community Survey data. The median household income is $87,204 per year, which is 16% above the national median of $75,149. The median age of 29.9 years is notably younger the US median age of 38.9 years, indicating a younger, often more dynamic population base.
Housing Market Overview
The housing market in Willard features a median home value of $204,300, which is 17% below the national median of $244,900. This positions Willard in a moderately priced market relative to the rest of the country. Median monthly rent is $1,130, 3% below the national average of $1,163/month. Of the 2,153 total housing units, 70% are owner-occupied (1,494 units) and 30% are renter-occupied (637 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in Willard shows an unemployment rate of 2.6%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 9.5%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Willard have an average one-way commute time of 23.6 minutes.
Education & Demographics
34.4% of Willard residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 4.6% White, 1.4% Hispanic or Latino, 0.0% Black or African American, and 0.0% Asian residents, with 3.4% of the population being foreign-born.
Cost of Living in Willard, MO
Compared to national averages, Willard has a median household income of $87,204 (16% above the national median of $75,149). Home values average $204,300, which is 17% below the national median. Monthly rent at $1,130 is 3% below the US average of $1,163. Within Missouri, Willard's income is 43% above the state average of $61,047, and home values are 35% above the state median of $150,786.
Why Live in Willard, MO?
Willard offers a strong local economy with a median household income of $87,204, well above the national average, and affordable housing with a median home value of $204,300, below the US average of $244,900, and rent that’s lower than the national average at $1,130/month. Additionally, the city features a strong job market with an unemployment rate of just 2.6%, and a well-educated community where 34.4% of residents hold a bachelor’s degree or higher, and a low poverty rate of 9.5%, better than the national average, and short commute times averaging just 23.6 minutes.
Willard has a population of 6,418 with a median age of 29.9 years. Compare Willard with other cities to see how it stacks up, or explore all cities in Missouri.
Similar Cities Near Willard
Cities in Missouri with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| De Soto | 6,452 | $46,181 | $144,000 | Compare |
| Sullivan | 6,355 | $60,137 | $153,100 | Compare |
| Shrewsbury | 6,328 | $84,942 | $266,600 | Compare |
| St. John | 6,562 | $50,429 | $96,900 | Compare |
| Black Jack | 6,606 | $65,920 | $187,600 | Compare |
| Glendale | 6,111 | $168,750 | $510,100 | Compare |
| Battlefield | 6,095 | $87,414 | $207,100 | Compare |
| Bonne Terre | 6,773 | $39,767 | $120,400 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Missouri
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Willard With Other Cities
Frequently Asked Questions about Willard
What is the population of Willard, MO?
The population of Willard, MO is 6,418 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in Missouri.
What is the median household income in Willard?
The median household income in Willard, MO is $87,204 per year, which is 16% above the national median of $75,149.
What is the median home value in Willard?
The median home value in Willard, MO is $204,300, which is 17% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Willard?
The median monthly rent in Willard, MO is $1,130, which is 3% below the national average of $1,163/month.
What is the unemployment rate in Willard?
The unemployment rate in Willard, MO is 2.6%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Willard, MO a good place to live?
Willard offers above-average incomes, affordable housing, and a strong job market. With a population of 6,418 and a median age of 29.9, the city appeals to young professionals and families.
How educated is Willard, MO?
34.4% of residents in Willard aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This above-average educational attainment often reflects a knowledge-based local economy.
What is the cost of living in Willard?
Key cost-of-living indicators for Willard, MO: median home value is $204,300 (17% below national), median rent is $1,130/month, and median household income is $87,204. The home-value-to-income ratio is 2.3x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Willard?
The poverty rate in Willard, MO is 9.5%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Willard, MO?
Willard's population is 4.6% White, 1.4% Hispanic or Latino, 0.0% Black or African American, 0.0% Asian, and 0.0% two or more races. 3.4% of residents are foreign-born.