White Rock, NM
Population 5,568 · New Mexico
About White Rock, NM
White Rock is a small community in New Mexico with a population of 5,568 residents. The median household income is $150,714 per year, which is above the national average. The median age in White Rock is 41.7 years.
Housing in White Rock has a median home value of $460,100 and median monthly rent of $0. Of the 2,304 total housing units, the majority are owner-occupied, with 2,032 owner-occupied and 8 renter-occupied units.
The unemployment rate in White Rock is 1.1% and the poverty rate is 1.4%. 70.4% of residents hold a bachelor's degree or higher. The average commute time is 21.9 minutes.
How White Rock Ranks in New Mexico
Cost of Living in White Rock, NM
Compared to national averages, White Rock has a median household income of $150,714 (101% above the national median of $75,149). Home values average $460,100, which is 88% above the national median. Monthly rent at $0 is 100% below the US average of $1,163. Within New Mexico, White Rock's income is 123% above the state average of $67,435, and home values are 97% above the state median of $233,762.
Why Live in White Rock, NM?
White Rock offers a strong local economy with a median household income of $150,714, well above the national average, and rent that’s lower than the national average at $0/month, and a strong job market with an unemployment rate of just 1.1%. Additionally, the city features a well-educated community where 70.4% of residents hold a bachelor’s degree or higher, and a low poverty rate of 1.4%, better than the national average, and short commute times averaging just 21.9 minutes.
Potential considerations include a competitive housing market where the typical home costs $460,100. However, White Rock’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
White Rock has a population of 5,568 with a median age of 41.7 years. Compare White Rock with other cities to see how it stacks up, or explore all cities in New Mexico.
Similar Cities Near White Rock
Cities in New Mexico with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Eldorado at Santa Fe | 5,746 | $96,692 | $542,800 | Compare |
| Los Ranchos de Albuquerque | 5,869 | $70,801 | $442,100 | Compare |
| Tucumcari | 5,197 | $39,915 | $56,400 | Compare |
| Santa Teresa | 5,973 | $60,759 | $216,600 | Compare |
| Raton | 6,013 | $52,007 | $148,200 | Compare |
| Truth or Consequences | 6,026 | $29,142 | $107,500 | Compare |
| El Cerro Mission | 5,101 | $49,719 | $101,000 | Compare |
| North Hobbs | 6,099 | $89,279 | $233,200 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in New Mexico
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about White Rock
What is the population of White Rock, NM?
The population of White Rock, NM is 5,568 according to the latest Census data.
What is the median household income in White Rock?
The median household income in White Rock, NM is $150,714 per year.
What is the median home value in White Rock?
The median home value in White Rock, NM is $460,100.
What is the average rent in White Rock?
The median monthly rent in White Rock, NM is $0.
What is the unemployment rate in White Rock?
The unemployment rate in White Rock, NM is 1.1%.