White Rock, NM
Population 5,568 · New Mexico
About White Rock, NM
White Rock is a small town located in New Mexico with a population of 5,568 residents according to the latest US Census Bureau American Community Survey data. The median household income is $150,714 per year, which is 101% above the national median of $75,149. The median age of 41.7 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in White Rock features a median home value of $460,100, which is 88% above the national median of $244,900. This places White Rock in a higher-cost housing market, where property demand often outpaces supply. Median monthly rent is $0, 100% below the national average of $1,163/month. Of the 2,304 total housing units, 100% are owner-occupied (2,032 units) and 0% are renter-occupied (8 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in White Rock shows an unemployment rate of 1.1%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 1.4%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in White Rock have an average one-way commute time of 21.9 minutes.
Education & Demographics
70.4% of White Rock residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This significantly higher educational attainment rate often correlates with access to knowledge-economy jobs and higher household incomes. The community's demographic composition includes 8.5% White, 1.7% Hispanic or Latino, 0.0% Black or African American, and 7.4% Asian residents, with 5.0% of the population being foreign-born.
How White Rock Ranks in New Mexico
Cost of Living in White Rock, NM
Compared to national averages, White Rock has a median household income of $150,714 (101% above the national median of $75,149). Home values average $460,100, which is 88% above the national median. Monthly rent at $0 is 100% below the US average of $1,163. Within New Mexico, White Rock's income is 123% above the state average of $67,435, and home values are 97% above the state median of $233,762.
Why Live in White Rock, NM?
White Rock offers a strong local economy with a median household income of $150,714, well above the national average, and rent that’s lower than the national average at $0/month, and a strong job market with an unemployment rate of just 1.1%. Additionally, the city features a well-educated community where 70.4% of residents hold a bachelor’s degree or higher, and a low poverty rate of 1.4%, better than the national average, and short commute times averaging just 21.9 minutes.
Potential considerations include a competitive housing market where the typical home costs $460,100. However, White Rock’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
White Rock has a population of 5,568 with a median age of 41.7 years. Compare White Rock with other cities to see how it stacks up, or explore all cities in New Mexico.
Similar Cities Near White Rock
Cities in New Mexico with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Eldorado at Santa Fe | 5,746 | $96,692 | $542,800 | Compare |
| Los Ranchos de Albuquerque | 5,869 | $70,801 | $442,100 | Compare |
| Tucumcari | 5,197 | $39,915 | $56,400 | Compare |
| Santa Teresa | 5,973 | $60,759 | $216,600 | Compare |
| Raton | 6,013 | $52,007 | $148,200 | Compare |
| Truth or Consequences | 6,026 | $29,142 | $107,500 | Compare |
| El Cerro Mission | 5,101 | $49,719 | $101,000 | Compare |
| North Hobbs | 6,099 | $89,279 | $233,200 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in New Mexico
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare White Rock With Other Cities
Frequently Asked Questions about White Rock
What is the population of White Rock, NM?
The population of White Rock, NM is 5,568 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in New Mexico.
What is the median household income in White Rock?
The median household income in White Rock, NM is $150,714 per year, which is 101% above the national median of $75,149.
What is the median home value in White Rock?
The median home value in White Rock, NM is $460,100, which is 88% above the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in White Rock?
The median monthly rent in White Rock, NM is $0, which is 100% below the national average of $1,163/month.
What is the unemployment rate in White Rock?
The unemployment rate in White Rock, NM is 1.1%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is White Rock, NM a good place to live?
White Rock offers above-average incomes, a competitive housing market, and a strong job market. With a population of 5,568 and a median age of 41.7, the city appeals to a broad range of residents.
How educated is White Rock, NM?
70.4% of residents in White Rock aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This above-average educational attainment often reflects a knowledge-based local economy.
What is the cost of living in White Rock?
Key cost-of-living indicators for White Rock, NM: median home value is $460,100 (88% above national), median rent is $0/month, and median household income is $150,714. The home-value-to-income ratio is 3.1x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in White Rock?
The poverty rate in White Rock, NM is 1.4%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is White Rock, NM?
White Rock's population is 8.5% White, 1.7% Hispanic or Latino, 0.0% Black or African American, 7.4% Asian, and 1.1% two or more races. 5.0% of residents are foreign-born.