Massanutten, VA
Population 2,215 · Virginia
About Massanutten, VA
Massanutten is a small town located in Virginia with a population of 2,215 residents according to the latest US Census Bureau American Community Survey data. The median household income is $106,944 per year, which is 42% above the national median of $75,149. The median age of 53.3 years is notably older the US median age of 38.9 years, suggesting a more established community with a higher proportion of long-term residents.
Housing Market Overview
The housing market in Massanutten features a median home value of $368,700, which is 51% above the national median of $244,900. This places Massanutten in a higher-cost housing market, where property demand often outpaces supply. Median monthly rent is $1,100, 5% below the national average of $1,163/month. Of the 2,433 total housing units, 94% are owner-occupied (864 units) and 6% are renter-occupied (54 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in Massanutten shows an unemployment rate of 1.4%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 2.2%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Massanutten have an average one-way commute time of 29 minutes.
Education & Demographics
52.8% of Massanutten residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This significantly higher educational attainment rate often correlates with access to knowledge-economy jobs and higher household incomes. The community's demographic composition includes 4.4% White, 0.9% Hispanic or Latino, 1.5% Black or African American, and 8.4% Asian residents, with 8.7% of the population being foreign-born.
How Massanutten Ranks in Virginia
Cost of Living in Massanutten, VA
Compared to national averages, Massanutten has a median household income of $106,944 (42% above the national median of $75,149). Home values average $368,700, which is 51% above the national median. Monthly rent at $1,100 is 5% below the US average of $1,163. Within Virginia, Massanutten's income is 22% above the state average of $87,957, and home values are 13% above the state median of $327,514.
Why Live in Massanutten, VA?
Massanutten offers a strong local economy with a median household income of $106,944, well above the national average, and rent that’s lower than the national average at $1,100/month, and a strong job market with an unemployment rate of just 1.4%. Additionally, the city features a well-educated community where 52.8% of residents hold a bachelor’s degree or higher, and a low poverty rate of 2.2%, better than the national average.
Potential considerations include a competitive housing market where the typical home costs $368,700. However, Massanutten’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Massanutten has a population of 2,215 with a median age of 53.3 years. Compare Massanutten with other cities to see how it stacks up, or explore all cities in Virginia.
Similar Cities Near Massanutten
Cities in Virginia with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Glade Spring | 2,224 | $76,736 | $170,700 | Compare |
| Southern Gateway | 2,224 | $94,383 | $246,300 | Compare |
| Horse Pasture | 2,193 | $57,637 | $119,200 | Compare |
| Weyers Cave | 2,243 | $66,882 | $280,900 | Compare |
| Louisa | 2,249 | $55,202 | $308,200 | Compare |
| Rivanna | 2,258 | $140,903 | $787,300 | Compare |
| New Market | 2,159 | $47,967 | $247,400 | Compare |
| Amherst | 2,124 | $71,313 | $213,300 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Virginia
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Massanutten With Other Cities
Frequently Asked Questions about Massanutten
What is the population of Massanutten, VA?
The population of Massanutten, VA is 2,215 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in Virginia.
What is the median household income in Massanutten?
The median household income in Massanutten, VA is $106,944 per year, which is 42% above the national median of $75,149.
What is the median home value in Massanutten?
The median home value in Massanutten, VA is $368,700, which is 51% above the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Massanutten?
The median monthly rent in Massanutten, VA is $1,100, which is 5% below the national average of $1,163/month.
What is the unemployment rate in Massanutten?
The unemployment rate in Massanutten, VA is 1.4%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Massanutten, VA a good place to live?
Massanutten offers above-average incomes, a competitive housing market, and a strong job market. With a population of 2,215 and a median age of 53.3, the city appeals to established professionals and retirees.
How educated is Massanutten, VA?
52.8% of residents in Massanutten aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This above-average educational attainment often reflects a knowledge-based local economy.
What is the cost of living in Massanutten?
Key cost-of-living indicators for Massanutten, VA: median home value is $368,700 (51% above national), median rent is $1,100/month, and median household income is $106,944. The home-value-to-income ratio is 3.4x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Massanutten?
The poverty rate in Massanutten, VA is 2.2%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Massanutten, VA?
Massanutten's population is 4.4% White, 0.9% Hispanic or Latino, 1.5% Black or African American, 8.4% Asian, and 2.7% two or more races. 8.7% of residents are foreign-born.