Ashland, WI
Population 7,884 · Wisconsin
About Ashland, WI
Ashland is a small community in Wisconsin with a population of 7,884 residents. The median household income is $49,258 per year, which is below the national average. The median age in Ashland is 40.2 years.
Housing in Ashland has a median home value of $162,200 and median monthly rent of $697. Of the 3,830 total housing units, the majority are owner-occupied, with 2,048 owner-occupied and 1,363 renter-occupied units.
The unemployment rate in Ashland is 4.7% and the poverty rate is 24.1%. 25.9% of residents hold a bachelor's degree or higher. The average commute time is 12.7 minutes.
Cost of Living in Ashland, WI
Compared to national averages, Ashland has a median household income of $49,258 (34% below the national median of $75,149). Home values average $162,200, which is 34% below the national median. Monthly rent at $697 is 40% below the US average of $1,163. Within Wisconsin, Ashland's income is 32% below the state average of $72,579, and home values are 21% below the state median of $205,802.
Why Live in Ashland, WI?
Ashland offers affordable housing with a median home value of $162,200, below the US average of $244,900, and rent that’s lower than the national average at $697/month, and short commute times averaging just 12.7 minutes.
Potential considerations include median household income ($49,258) that falls below the national average. However, Ashland’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Ashland has a population of 7,884 with a median age of 40.2 years. Compare Ashland with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Ashland
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Jackson | 7,882 | $95,960 | $295,600 | Compare |
| Cottage Grove | 7,906 | $132,717 | $401,900 | Compare |
| Ripon | 7,803 | $59,063 | $161,500 | Compare |
| Jefferson | 7,722 | $77,095 | $222,100 | Compare |
| Mount Horeb | 7,719 | $100,956 | $359,500 | Compare |
| Antigo | 8,058 | $46,791 | $94,700 | Compare |
| Hales Corners | 7,627 | $88,068 | $291,100 | Compare |
| Sheboygan Falls | 8,190 | $68,264 | $205,400 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about Ashland
What is the population of Ashland, WI?
The population of Ashland, WI is 7,884 according to the latest Census data.
What is the median household income in Ashland?
The median household income in Ashland, WI is $49,258 per year.
What is the median home value in Ashland?
The median home value in Ashland, WI is $162,200.
What is the average rent in Ashland?
The median monthly rent in Ashland, WI is $697.
What is the unemployment rate in Ashland?
The unemployment rate in Ashland, WI is 4.7%.