Wisconsin Rapids, WI
Population 18,756 · Wisconsin
About Wisconsin Rapids, WI
Wisconsin Rapids is a mid-sized city in Wisconsin with a population of 18,756 residents. The median household income is $54,116 per year, which is near the national average. The median age in Wisconsin Rapids is 38.3 years.
Housing in Wisconsin Rapids has a median home value of $116,600 and median monthly rent of $872. Of the 9,240 total housing units, the majority are owner-occupied, with 4,721 owner-occupied and 3,649 renter-occupied units.
The unemployment rate in Wisconsin Rapids is 7.2% and the poverty rate is 14.4%. 16.9% of residents hold a bachelor's degree or higher. The average commute time is 20.6 minutes.
How Wisconsin Rapids Ranks in Wisconsin
Cost of Living in Wisconsin Rapids, WI
Compared to national averages, Wisconsin Rapids has a median household income of $54,116 (28% below the national median of $75,149). Home values average $116,600, which is 52% below the national median. Monthly rent at $872 is 25% below the US average of $1,163. Within Wisconsin, Wisconsin Rapids's income is 25% below the state average of $72,579, and home values are 43% below the state median of $205,802.
Why Live in Wisconsin Rapids, WI?
Wisconsin Rapids offers affordable housing with a median home value of $116,600, below the US average of $244,900, and rent that’s lower than the national average at $872/month, and short commute times averaging just 20.6 minutes.
Potential considerations include median household income ($54,116) that falls below the national average. However, Wisconsin Rapids’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Wisconsin Rapids has a population of 18,756 with a median age of 38.3 years. Compare Wisconsin Rapids with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Wisconsin Rapids
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Marshfield | 18,718 | $59,294 | $169,900 | Compare |
| Onalaska | 18,909 | $84,898 | $279,100 | Compare |
| Fox Crossing | 18,960 | $74,423 | $228,000 | Compare |
| Oconomowoc | 18,385 | $105,833 | $367,700 | Compare |
| Menasha | 18,130 | $64,392 | $169,200 | Compare |
| Cudahy | 17,964 | $66,717 | $201,000 | Compare |
| Howard | 20,261 | $84,896 | $286,200 | Compare |
| Kaukauna | 17,237 | $78,353 | $198,800 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about Wisconsin Rapids
What is the population of Wisconsin Rapids, WI?
The population of Wisconsin Rapids, WI is 18,756 according to the latest Census data.
What is the median household income in Wisconsin Rapids?
The median household income in Wisconsin Rapids, WI is $54,116 per year.
What is the median home value in Wisconsin Rapids?
The median home value in Wisconsin Rapids, WI is $116,600.
What is the average rent in Wisconsin Rapids?
The median monthly rent in Wisconsin Rapids, WI is $872.
What is the unemployment rate in Wisconsin Rapids?
The unemployment rate in Wisconsin Rapids, WI is 7.2%.