Marshfield, WI
Population 18,718 · Wisconsin
About Marshfield, WI
Marshfield is a mid-sized city located in Wisconsin with a population of 18,718 residents according to the latest US Census Bureau American Community Survey data. The median household income is $59,294 per year, which is 21% below the national median of $75,149. The median age of 43.1 years is notably older the US median age of 38.9 years, suggesting a more established community with a higher proportion of long-term residents.
Housing Market Overview
The housing market in Marshfield features a median home value of $169,900, which is 31% below the national median of $244,900. This positions Marshfield in a moderately priced market relative to the rest of the country. Median monthly rent is $798, 31% below the national average of $1,163/month. Of the 9,590 total housing units, 62% are owner-occupied (5,576 units) and 38% are renter-occupied (3,357 units). The balanced mix of owners and renters indicates a diverse housing market.
Economy & Employment
The local economy in Marshfield shows an unemployment rate of 3.2%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 11.0%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Marshfield have an average one-way commute time of 15.9 minutes, one of the shorter commutes in the region.
Education & Demographics
26.0% of Marshfield residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 2.2% White, 1.1% Hispanic or Latino, 0.0% Black or African American, and 0.9% Asian residents, with 2.6% of the population being foreign-born.
How Marshfield Ranks in Wisconsin
Cost of Living in Marshfield, WI
Compared to national averages, Marshfield has a median household income of $59,294 (21% below the national median of $75,149). Home values average $169,900, which is 31% below the national median. Monthly rent at $798 is 31% below the US average of $1,163. Within Wisconsin, Marshfield's income is 18% below the state average of $72,579, and home values are 17% below the state median of $205,802.
Why Live in Marshfield, WI?
Marshfield offers affordable housing with a median home value of $169,900, below the US average of $244,900, and rent that’s lower than the national average at $798/month, and a strong job market with an unemployment rate of just 3.2%. Additionally, the city features a low poverty rate of 11.0%, better than the national average, and short commute times averaging just 15.9 minutes.
Potential considerations include median household income ($59,294) that falls below the national average. However, Marshfield’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Marshfield has a population of 18,718 with a median age of 43.1 years. Compare Marshfield with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Marshfield
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Wisconsin Rapids | 18,756 | $54,116 | $116,600 | Compare |
| Onalaska | 18,909 | $84,898 | $279,100 | Compare |
| Fox Crossing | 18,960 | $74,423 | $228,000 | Compare |
| Oconomowoc | 18,385 | $105,833 | $367,700 | Compare |
| Menasha | 18,130 | $64,392 | $169,200 | Compare |
| Cudahy | 17,964 | $66,717 | $201,000 | Compare |
| Kaukauna | 17,237 | $78,353 | $198,800 | Compare |
| Howard | 20,261 | $84,896 | $286,200 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Marshfield With Other Cities
Frequently Asked Questions about Marshfield
What is the population of Marshfield, WI?
The population of Marshfield, WI is 18,718 according to the latest US Census Bureau American Community Survey estimates. This makes it a mid-sized city in Wisconsin.
What is the median household income in Marshfield?
The median household income in Marshfield, WI is $59,294 per year, which is 21% below the national median of $75,149.
What is the median home value in Marshfield?
The median home value in Marshfield, WI is $169,900, which is 31% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Marshfield?
The median monthly rent in Marshfield, WI is $798, which is 31% below the national average of $1,163/month.
What is the unemployment rate in Marshfield?
The unemployment rate in Marshfield, WI is 3.2%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Marshfield, WI a good place to live?
Marshfield offers a moderate cost of living, affordable housing, and a strong job market. With a population of 18,718 and a median age of 43.1, the city appeals to a broad range of residents.
How educated is Marshfield, WI?
26.0% of residents in Marshfield aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Marshfield?
Key cost-of-living indicators for Marshfield, WI: median home value is $169,900 (31% below national), median rent is $798/month, and median household income is $59,294. The home-value-to-income ratio is 2.9x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Marshfield?
The poverty rate in Marshfield, WI is 11.0%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Marshfield, WI?
Marshfield's population is 2.2% White, 1.1% Hispanic or Latino, 0.0% Black or African American, 0.9% Asian, and 1.0% two or more races. 2.6% of residents are foreign-born.