Marshfield, WI
Population 18,718 · Wisconsin
About Marshfield, WI
Marshfield is a mid-sized city in Wisconsin with a population of 18,718 residents. The median household income is $59,294 per year, which is near the national average. The median age in Marshfield is 43.1 years.
Housing in Marshfield has a median home value of $169,900 and median monthly rent of $798. Of the 9,590 total housing units, the majority are owner-occupied, with 5,576 owner-occupied and 3,357 renter-occupied units.
The unemployment rate in Marshfield is 3.2% and the poverty rate is 11.0%. 26.0% of residents hold a bachelor's degree or higher. The average commute time is 15.9 minutes.
How Marshfield Ranks in Wisconsin
Cost of Living in Marshfield, WI
Compared to national averages, Marshfield has a median household income of $59,294 (21% below the national median of $75,149). Home values average $169,900, which is 31% below the national median. Monthly rent at $798 is 31% below the US average of $1,163. Within Wisconsin, Marshfield's income is 18% below the state average of $72,579, and home values are 17% below the state median of $205,802.
Why Live in Marshfield, WI?
Marshfield offers affordable housing with a median home value of $169,900, below the US average of $244,900, and rent that’s lower than the national average at $798/month, and a strong job market with an unemployment rate of just 3.2%. Additionally, the city features a low poverty rate of 11.0%, better than the national average, and short commute times averaging just 15.9 minutes.
Potential considerations include median household income ($59,294) that falls below the national average. However, Marshfield’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Marshfield has a population of 18,718 with a median age of 43.1 years. Compare Marshfield with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Marshfield
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Wisconsin Rapids | 18,756 | $54,116 | $116,600 | Compare |
| Onalaska | 18,909 | $84,898 | $279,100 | Compare |
| Fox Crossing | 18,960 | $74,423 | $228,000 | Compare |
| Oconomowoc | 18,385 | $105,833 | $367,700 | Compare |
| Menasha | 18,130 | $64,392 | $169,200 | Compare |
| Cudahy | 17,964 | $66,717 | $201,000 | Compare |
| Kaukauna | 17,237 | $78,353 | $198,800 | Compare |
| Howard | 20,261 | $84,896 | $286,200 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about Marshfield
What is the population of Marshfield, WI?
The population of Marshfield, WI is 18,718 according to the latest Census data.
What is the median household income in Marshfield?
The median household income in Marshfield, WI is $59,294 per year.
What is the median home value in Marshfield?
The median home value in Marshfield, WI is $169,900.
What is the average rent in Marshfield?
The median monthly rent in Marshfield, WI is $798.
What is the unemployment rate in Marshfield?
The unemployment rate in Marshfield, WI is 3.2%.