Oconomowoc, WI
Population 18,385 · Wisconsin
About Oconomowoc, WI
Oconomowoc is a mid-sized city located in Wisconsin with a population of 18,385 residents according to the latest US Census Bureau American Community Survey data. The median household income is $105,833 per year, which is 41% above the national median of $75,149. The median age of 43.1 years is notably older the US median age of 38.9 years, suggesting a more established community with a higher proportion of long-term residents.
Housing Market Overview
The housing market in Oconomowoc features a median home value of $367,700, which is 50% above the national median of $244,900. This places Oconomowoc in a higher-cost housing market, where property demand often outpaces supply. Median monthly rent is $1,235, 6% above the national average of $1,163/month. Of the 7,934 total housing units, 68% are owner-occupied (5,194 units) and 32% are renter-occupied (2,444 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in Oconomowoc shows an unemployment rate of 2.5%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 7.2%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Oconomowoc have an average one-way commute time of 25.4 minutes.
Education & Demographics
46.9% of Oconomowoc residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This significantly higher educational attainment rate often correlates with access to knowledge-economy jobs and higher household incomes. The community's demographic composition includes 2.2% White, 0.7% Hispanic or Latino, 0.1% Black or African American, and 0.3% Asian residents, with 2.0% of the population being foreign-born.
How Oconomowoc Ranks in Wisconsin
Cost of Living in Oconomowoc, WI
Compared to national averages, Oconomowoc has a median household income of $105,833 (41% above the national median of $75,149). Home values average $367,700, which is 50% above the national median. Monthly rent at $1,235 is 6% above the US average of $1,163. Within Wisconsin, Oconomowoc's income is 46% above the state average of $72,579, and home values are 79% above the state median of $205,802.
Why Live in Oconomowoc, WI?
Oconomowoc offers a strong local economy with a median household income of $105,833, well above the national average, and a strong job market with an unemployment rate of just 2.5%, and a well-educated community where 46.9% of residents hold a bachelor’s degree or higher. Additionally, the city features a low poverty rate of 7.2%, better than the national average.
Potential considerations include a competitive housing market where the typical home costs $367,700. However, Oconomowoc’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Oconomowoc has a population of 18,385 with a median age of 43.1 years. Compare Oconomowoc with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Oconomowoc
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Menasha | 18,130 | $64,392 | $169,200 | Compare |
| Marshfield | 18,718 | $59,294 | $169,900 | Compare |
| Wisconsin Rapids | 18,756 | $54,116 | $116,600 | Compare |
| Cudahy | 17,964 | $66,717 | $201,000 | Compare |
| Onalaska | 18,909 | $84,898 | $279,100 | Compare |
| Fox Crossing | 18,960 | $74,423 | $228,000 | Compare |
| Kaukauna | 17,237 | $78,353 | $198,800 | Compare |
| Ashwaubenon | 16,931 | $71,180 | $245,100 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Oconomowoc With Other Cities
Frequently Asked Questions about Oconomowoc
What is the population of Oconomowoc, WI?
The population of Oconomowoc, WI is 18,385 according to the latest US Census Bureau American Community Survey estimates. This makes it a mid-sized city in Wisconsin.
What is the median household income in Oconomowoc?
The median household income in Oconomowoc, WI is $105,833 per year, which is 41% above the national median of $75,149.
What is the median home value in Oconomowoc?
The median home value in Oconomowoc, WI is $367,700, which is 50% above the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Oconomowoc?
The median monthly rent in Oconomowoc, WI is $1,235, which is 6% above the national average of $1,163/month.
What is the unemployment rate in Oconomowoc?
The unemployment rate in Oconomowoc, WI is 2.5%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Oconomowoc, WI a good place to live?
Oconomowoc offers above-average incomes, a competitive housing market, and a strong job market. With a population of 18,385 and a median age of 43.1, the city appeals to a broad range of residents.
How educated is Oconomowoc, WI?
46.9% of residents in Oconomowoc aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This above-average educational attainment often reflects a knowledge-based local economy.
What is the cost of living in Oconomowoc?
Key cost-of-living indicators for Oconomowoc, WI: median home value is $367,700 (50% above national), median rent is $1,235/month, and median household income is $105,833. The home-value-to-income ratio is 3.5x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Oconomowoc?
The poverty rate in Oconomowoc, WI is 7.2%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Oconomowoc, WI?
Oconomowoc's population is 2.2% White, 0.7% Hispanic or Latino, 0.1% Black or African American, 0.3% Asian, and 0.2% two or more races. 2.0% of residents are foreign-born.