Brillion, WI
Population 3,307 · Wisconsin
About Brillion, WI
Brillion is a small town located in Wisconsin with a population of 3,307 residents according to the latest US Census Bureau American Community Survey data. The median household income is $67,122 per year, which is 11% below the national median of $75,149. The median age of 40.5 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in Brillion features a median home value of $195,000, which is 20% below the national median of $244,900. This positions Brillion in a moderately priced market relative to the rest of the country. Median monthly rent is $830, 29% below the national average of $1,163/month. Of the 1,496 total housing units, 76% are owner-occupied (1,063 units) and 24% are renter-occupied (342 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in Brillion shows an unemployment rate of 1.2%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 13.0%, above the national average of 12.4%. Workers in Brillion have an average one-way commute time of 21.5 minutes.
Education & Demographics
19.8% of Brillion residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The lower educational attainment rate may reflect the area's industry mix, with more employment in trades, manufacturing, or agricultural sectors. The community's demographic composition includes 0.3% White, 0.6% Hispanic or Latino, 0.2% Black or African American, and 1.0% Asian residents, with 0.5% of the population being foreign-born.
Cost of Living in Brillion, WI
Compared to national averages, Brillion has a median household income of $67,122 (11% below the national median of $75,149). Home values average $195,000, which is 20% below the national median. Monthly rent at $830 is 29% below the US average of $1,163. Within Wisconsin, Brillion's income is 8% below the state average of $72,579, and home values are 5% below the state median of $205,802.
Why Live in Brillion, WI?
Brillion offers affordable housing with a median home value of $195,000, below the US average of $244,900, and rent that’s lower than the national average at $830/month, and a strong job market with an unemployment rate of just 1.2%. Additionally, the city features short commute times averaging just 21.5 minutes.
Potential considerations include median household income ($67,122) that falls below the national average. However, Brillion’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Brillion has a population of 3,307 with a median age of 40.5 years. Compare Brillion with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Brillion
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Ellsworth | 3,323 | $72,609 | $229,400 | Compare |
| Wrightstown | 3,330 | $100,769 | $274,800 | Compare |
| Thiensville | 3,277 | $93,208 | $342,800 | Compare |
| Boscobel | 3,263 | $52,457 | $130,700 | Compare |
| Johnson Creek | 3,367 | $94,552 | $289,000 | Compare |
| Howards Grove | 3,245 | $72,348 | $249,200 | Compare |
| Yorkville | 3,237 | $109,643 | $360,100 | Compare |
| Sherwood | 3,231 | $114,205 | $335,100 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Brillion With Other Cities
Frequently Asked Questions about Brillion
What is the population of Brillion, WI?
The population of Brillion, WI is 3,307 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in Wisconsin.
What is the median household income in Brillion?
The median household income in Brillion, WI is $67,122 per year, which is 11% below the national median of $75,149.
What is the median home value in Brillion?
The median home value in Brillion, WI is $195,000, which is 20% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Brillion?
The median monthly rent in Brillion, WI is $830, which is 29% below the national average of $1,163/month.
What is the unemployment rate in Brillion?
The unemployment rate in Brillion, WI is 1.2%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Brillion, WI a good place to live?
Brillion offers a moderate cost of living, affordable housing, and a strong job market. With a population of 3,307 and a median age of 40.5, the city appeals to a broad range of residents.
How educated is Brillion, WI?
19.8% of residents in Brillion aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Brillion?
Key cost-of-living indicators for Brillion, WI: median home value is $195,000 (20% below national), median rent is $830/month, and median household income is $67,122. The home-value-to-income ratio is 2.9x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Brillion?
The poverty rate in Brillion, WI is 13.0%, compared to the national average of 12.4%. Residents and prospective movers should be aware of the economic challenges facing parts of this community.
How diverse is Brillion, WI?
Brillion's population is 0.3% White, 0.6% Hispanic or Latino, 0.2% Black or African American, 1.0% Asian, and 0.0% two or more races. 0.5% of residents are foreign-born.