De Soto, WI
Population 497 · Wisconsin
About De Soto, WI
De Soto is a small community located in Wisconsin with a population of 497 residents according to the latest US Census Bureau American Community Survey data. The median household income is $89,440 per year, which is 19% above the national median of $75,149. The median age of 57.2 years is notably older the US median age of 38.9 years, suggesting a more established community with a higher proportion of long-term residents.
Housing Market Overview
The housing market in De Soto features a median home value of $117,600, which is 52% below the national median of $244,900. This makes De Soto one of the more affordable markets in the country, potentially attractive for first-time homebuyers. Median monthly rent is $590, 49% below the national average of $1,163/month. Of the 288 total housing units, 88% are owner-occupied (206 units) and 12% are renter-occupied (28 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in De Soto shows an unemployment rate of 1.4%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 4.4%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in De Soto have an average one-way commute time of 36.2 minutes, suggesting many residents commute to jobs in a nearby metro area.
Education & Demographics
9.2% of De Soto residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The lower educational attainment rate may reflect the area's industry mix, with more employment in trades, manufacturing, or agricultural sectors. The community's demographic composition includes 0.4% White, 0.0% Hispanic or Latino, 0.0% Black or African American, and 0.0% Asian residents, with 0.0% of the population being foreign-born.
How De Soto Ranks in Wisconsin
Cost of Living in De Soto, WI
Compared to national averages, De Soto has a median household income of $89,440 (19% above the national median of $75,149). Home values average $117,600, which is 52% below the national median. Monthly rent at $590 is 49% below the US average of $1,163. Within Wisconsin, De Soto's income is 23% above the state average of $72,579, and home values are 43% below the state median of $205,802.
Why Live in De Soto, WI?
De Soto offers a strong local economy with a median household income of $89,440, well above the national average, and affordable housing with a median home value of $117,600, below the US average of $244,900, and rent that’s lower than the national average at $590/month. Additionally, the city features a strong job market with an unemployment rate of just 1.4%, and a low poverty rate of 4.4%, better than the national average.
De Soto has a population of 497 with a median age of 57.2 years. Compare De Soto with other cities to see how it stacks up, or explore all cities in Wisconsin.
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Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about De Soto
What is the population of De Soto, WI?
The population of De Soto, WI is 497 according to the latest US Census Bureau American Community Survey estimates. This makes it a small community in Wisconsin.
What is the median household income in De Soto?
The median household income in De Soto, WI is $89,440 per year, which is 19% above the national median of $75,149.
What is the median home value in De Soto?
The median home value in De Soto, WI is $117,600, which is 52% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in De Soto?
The median monthly rent in De Soto, WI is $590, which is 49% below the national average of $1,163/month.
What is the unemployment rate in De Soto?
The unemployment rate in De Soto, WI is 1.4%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is De Soto, WI a good place to live?
De Soto offers above-average incomes, affordable housing, and a strong job market. With a population of 497 and a median age of 57.2, the city appeals to established professionals and retirees.
How educated is De Soto, WI?
9.2% of residents in De Soto aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in De Soto?
Key cost-of-living indicators for De Soto, WI: median home value is $117,600 (52% below national), median rent is $590/month, and median household income is $89,440. The home-value-to-income ratio is 1.3x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in De Soto?
The poverty rate in De Soto, WI is 4.4%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is De Soto, WI?
De Soto's population is 0.4% White, 0.0% Hispanic or Latino, 0.0% Black or African American, 0.0% Asian, and 0.0% two or more races. 0.0% of residents are foreign-born.