Durand, WI
Population 1,735 · Wisconsin
About Durand, WI
Durand is a small town located in Wisconsin with a population of 1,735 residents according to the latest US Census Bureau American Community Survey data. The median household income is $57,885 per year, which is 23% below the national median of $75,149. The median age of 46.1 years is notably older the US median age of 38.9 years, suggesting a more established community with a higher proportion of long-term residents.
Housing Market Overview
The housing market in Durand features a median home value of $138,800, which is 43% below the national median of $244,900. This makes Durand one of the more affordable markets in the country, potentially attractive for first-time homebuyers. Median monthly rent is $791, 32% below the national average of $1,163/month. Of the 976 total housing units, 76% are owner-occupied (653 units) and 24% are renter-occupied (203 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in Durand shows an unemployment rate of 1.7%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 6.8%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Durand have an average one-way commute time of 20.5 minutes.
Education & Demographics
24.6% of Durand residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 1.6% White, 0.9% Hispanic or Latino, 0.0% Black or African American, and 1.0% Asian residents, with 1.7% of the population being foreign-born.
Cost of Living in Durand, WI
Compared to national averages, Durand has a median household income of $57,885 (23% below the national median of $75,149). Home values average $138,800, which is 43% below the national median. Monthly rent at $791 is 32% below the US average of $1,163. Within Wisconsin, Durand's income is 20% below the state average of $72,579, and home values are 33% below the state median of $205,802.
Why Live in Durand, WI?
Durand offers affordable housing with a median home value of $138,800, below the US average of $244,900, and rent that’s lower than the national average at $791/month, and a strong job market with an unemployment rate of just 1.7%. Additionally, the city features a low poverty rate of 6.8%, better than the national average, and short commute times averaging just 20.5 minutes.
Potential considerations include median household income ($57,885) that falls below the national average. However, Durand’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Durand has a population of 1,735 with a median age of 46.1 years. Compare Durand with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Durand
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Osseo | 1,736 | $64,886 | $174,000 | Compare |
| Trempealeau | 1,737 | $75,423 | $198,600 | Compare |
| Fall River | 1,739 | $73,229 | $229,100 | Compare |
| Galesville | 1,740 | $69,007 | $219,100 | Compare |
| Black Earth | 1,724 | $72,667 | $268,500 | Compare |
| Weyauwega | 1,760 | $64,549 | $137,200 | Compare |
| Cameron | 1,763 | $59,444 | $177,100 | Compare |
| Fox Lake | 1,765 | $78,409 | $171,300 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Durand With Other Cities
Frequently Asked Questions about Durand
What is the population of Durand, WI?
The population of Durand, WI is 1,735 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in Wisconsin.
What is the median household income in Durand?
The median household income in Durand, WI is $57,885 per year, which is 23% below the national median of $75,149.
What is the median home value in Durand?
The median home value in Durand, WI is $138,800, which is 43% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Durand?
The median monthly rent in Durand, WI is $791, which is 32% below the national average of $1,163/month.
What is the unemployment rate in Durand?
The unemployment rate in Durand, WI is 1.7%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Durand, WI a good place to live?
Durand offers a moderate cost of living, affordable housing, and a strong job market. With a population of 1,735 and a median age of 46.1, the city appeals to established professionals and retirees.
How educated is Durand, WI?
24.6% of residents in Durand aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Durand?
Key cost-of-living indicators for Durand, WI: median home value is $138,800 (43% below national), median rent is $791/month, and median household income is $57,885. The home-value-to-income ratio is 2.4x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Durand?
The poverty rate in Durand, WI is 6.8%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Durand, WI?
Durand's population is 1.6% White, 0.9% Hispanic or Latino, 0.0% Black or African American, 1.0% Asian, and 0.2% two or more races. 1.7% of residents are foreign-born.