Florence, WI
Population 391 · Wisconsin
About Florence, WI
Florence is a small community located in Wisconsin with a population of 391 residents according to the latest US Census Bureau American Community Survey data. The median household income is $35,733 per year, which is 52% below the national median of $75,149. The median age of 55.8 years is notably older the US median age of 38.9 years, suggesting a more established community with a higher proportion of long-term residents.
Housing Market Overview
The housing market in Florence features a median home value of $31,900, which is 87% below the national median of $244,900. This makes Florence one of the more affordable markets in the country, potentially attractive for first-time homebuyers. Median monthly rent is $0, 100% below the national average of $1,163/month. Of the 304 total housing units, 70% are owner-occupied (132 units) and 30% are renter-occupied (57 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in Florence shows an unemployment rate of 18.3%, which is significantly above the national rate of 3.7%, suggesting economic challenges in the area. The poverty rate stands at 33.6%, above the national average of 12.4%. Workers in Florence have an average one-way commute time of 6.6 minutes, one of the shorter commutes in the region.
Education & Demographics
25.2% of Florence residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 1.0% White, 0.0% Hispanic or Latino, 0.0% Black or African American, and 1.0% Asian residents, with 1.0% of the population being foreign-born.
How Florence Ranks in Wisconsin
Cost of Living in Florence, WI
Compared to national averages, Florence has a median household income of $35,733 (52% below the national median of $75,149). Home values average $31,900, which is 87% below the national median. Monthly rent at $0 is 100% below the US average of $1,163. Within Wisconsin, Florence's income is 51% below the state average of $72,579, and home values are 84% below the state median of $205,802.
Why Live in Florence, WI?
Florence offers affordable housing with a median home value of $31,900, below the US average of $244,900, and rent that’s lower than the national average at $0/month, and short commute times averaging just 6.6 minutes.
Potential considerations include median household income ($35,733) that falls below the national average. However, Florence’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Florence has a population of 391 with a median age of 55.8 years. Compare Florence with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Florence
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Three Lakes | 393 | $53,625 | $183,700 | Compare |
| Kendall | 394 | $59,844 | $108,600 | Compare |
| Poy Sippi | 396 | $65,144 | $118,200 | Compare |
| Hixton | 398 | $74,219 | $158,000 | Compare |
| Juda | 382 | $61,932 | $154,200 | Compare |
| Lake Sherwood | 382 | $88,073 | $279,900 | Compare |
| Hebron | 381 | $83,750 | $288,600 | Compare |
| Ontario | 380 | $57,500 | $130,000 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Florence With Other Cities
Frequently Asked Questions about Florence
What is the population of Florence, WI?
The population of Florence, WI is 391 according to the latest US Census Bureau American Community Survey estimates. This makes it a small community in Wisconsin.
What is the median household income in Florence?
The median household income in Florence, WI is $35,733 per year, which is 52% below the national median of $75,149.
What is the median home value in Florence?
The median home value in Florence, WI is $31,900, which is 87% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Florence?
The median monthly rent in Florence, WI is $0, which is 100% below the national average of $1,163/month.
What is the unemployment rate in Florence?
The unemployment rate in Florence, WI is 18.3%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is Florence, WI a good place to live?
Florence offers a moderate cost of living, affordable housing, and growing employment opportunities. With a population of 391 and a median age of 55.8, the city appeals to established professionals and retirees.
How educated is Florence, WI?
25.2% of residents in Florence aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Florence?
Key cost-of-living indicators for Florence, WI: median home value is $31,900 (87% below national), median rent is $0/month, and median household income is $35,733. The home-value-to-income ratio is 0.9x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Florence?
The poverty rate in Florence, WI is 33.6%, compared to the national average of 12.4%. Residents and prospective movers should be aware of the economic challenges facing parts of this community.
How diverse is Florence, WI?
Florence's population is 1.0% White, 0.0% Hispanic or Latino, 0.0% Black or African American, 1.0% Asian, and 1.8% two or more races. 1.0% of residents are foreign-born.