Nichols, WI
Population 278 · Wisconsin
About Nichols, WI
Nichols is a small community located in Wisconsin with a population of 278 residents according to the latest US Census Bureau American Community Survey data. The median household income is $56,875 per year, which is 24% below the national median of $75,149. The median age of 40.4 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in Nichols features a median home value of $145,300, which is 41% below the national median of $244,900. This makes Nichols one of the more affordable markets in the country, potentially attractive for first-time homebuyers. Median monthly rent is $883, 24% below the national average of $1,163/month. Of the 120 total housing units, 44% are owner-occupied (53 units) and 56% are renter-occupied (67 units). The higher proportion of renters may reflect a transient population, younger demographics, or high housing costs relative to income.
Economy & Employment
The local economy in Nichols shows an unemployment rate of 0.7%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 13.7%, above the national average of 12.4%. Workers in Nichols have an average one-way commute time of 30.1 minutes.
Education & Demographics
6.7% of Nichols residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The lower educational attainment rate may reflect the area's industry mix, with more employment in trades, manufacturing, or agricultural sectors. The community's demographic composition includes 14.7% White, 4.7% Hispanic or Latino, 0.0% Black or African American, and 0.0% Asian residents, with 5.4% of the population being foreign-born.
How Nichols Ranks in Wisconsin
Cost of Living in Nichols, WI
Compared to national averages, Nichols has a median household income of $56,875 (24% below the national median of $75,149). Home values average $145,300, which is 41% below the national median. Monthly rent at $883 is 24% below the US average of $1,163. Within Wisconsin, Nichols's income is 22% below the state average of $72,579, and home values are 29% below the state median of $205,802.
Why Live in Nichols, WI?
Nichols offers affordable housing with a median home value of $145,300, below the US average of $244,900, and rent that’s lower than the national average at $883/month, and a strong job market with an unemployment rate of just 0.7%.
Potential considerations include median household income ($56,875) that falls below the national average. However, Nichols’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Nichols has a population of 278 with a median age of 40.4 years. Compare Nichols with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Nichols
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Birch Hill | 279 | $51,875 | $54,200 | Compare |
| Lac La Belle | 277 | $206,250 | $1,158,300 | Compare |
| Baileys Harbor | 280 | $71,800 | $351,400 | Compare |
| Kingston | 283 | $66,250 | $133,600 | Compare |
| Bear Creek | 271 | $63,750 | $98,600 | Compare |
| Oakdale | 285 | $86,563 | $187,500 | Compare |
| Reserve | 270 | $38,214 | $218,200 | Compare |
| Friesland | 269 | $76,818 | $147,200 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Nichols With Other Cities
Frequently Asked Questions about Nichols
What is the population of Nichols, WI?
The population of Nichols, WI is 278 according to the latest US Census Bureau American Community Survey estimates. This makes it a small community in Wisconsin.
What is the median household income in Nichols?
The median household income in Nichols, WI is $56,875 per year, which is 24% below the national median of $75,149.
What is the median home value in Nichols?
The median home value in Nichols, WI is $145,300, which is 41% below the national median of $244,900. A significant portion of residents rent their homes.
What is the average rent in Nichols?
The median monthly rent in Nichols, WI is $883, which is 24% below the national average of $1,163/month.
What is the unemployment rate in Nichols?
The unemployment rate in Nichols, WI is 0.7%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Nichols, WI a good place to live?
Nichols offers a moderate cost of living, affordable housing, and a strong job market. With a population of 278 and a median age of 40.4, the city appeals to a broad range of residents.
How educated is Nichols, WI?
6.7% of residents in Nichols aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Nichols?
Key cost-of-living indicators for Nichols, WI: median home value is $145,300 (41% below national), median rent is $883/month, and median household income is $56,875. The home-value-to-income ratio is 2.6x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Nichols?
The poverty rate in Nichols, WI is 13.7%, compared to the national average of 12.4%. Residents and prospective movers should be aware of the economic challenges facing parts of this community.
How diverse is Nichols, WI?
Nichols's population is 14.7% White, 4.7% Hispanic or Latino, 0.0% Black or African American, 0.0% Asian, and 3.6% two or more races. 5.4% of residents are foreign-born.