Rockland, WI
Population 698 · Wisconsin
About Rockland, WI
Rockland is a small community located in Wisconsin with a population of 698 residents according to the latest US Census Bureau American Community Survey data. The median household income is $75,625 per year, which is 1% above the national median of $75,149. The median age of 34.8 years is notably younger the US median age of 38.9 years, indicating a younger, often more dynamic population base.
Housing Market Overview
The housing market in Rockland features a median home value of $213,600, which is 13% below the national median of $244,900. This positions Rockland in a moderately priced market relative to the rest of the country. Median monthly rent is $1,133, 3% below the national average of $1,163/month. Of the 259 total housing units, 78% are owner-occupied (196 units) and 22% are renter-occupied (55 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in Rockland shows an unemployment rate of 3.7%, which is near the national rate of 3.7%. The poverty rate stands at 12.2%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Rockland have an average one-way commute time of 30.3 minutes.
Education & Demographics
18.3% of Rockland residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The lower educational attainment rate may reflect the area's industry mix, with more employment in trades, manufacturing, or agricultural sectors. The community's demographic composition includes 0.7% White, 6.4% Hispanic or Latino, 0.3% Black or African American, and 6.2% Asian residents, with 10.2% of the population being foreign-born.
Cost of Living in Rockland, WI
Compared to national averages, Rockland has a median household income of $75,625 (1% above the national median of $75,149). Home values average $213,600, which is 13% below the national median. Monthly rent at $1,133 is 3% below the US average of $1,163. Within Wisconsin, Rockland's income is 4% above the state average of $72,579, and home values are 4% above the state median of $205,802.
Why Live in Rockland, WI?
Rockland offers a strong local economy with a median household income of $75,625, well above the national average, and affordable housing with a median home value of $213,600, below the US average of $244,900, and rent that’s lower than the national average at $1,133/month. Additionally, the city features a low poverty rate of 12.2%, better than the national average.
Rockland has a population of 698 with a median age of 34.8 years. Compare Rockland with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Rockland
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Tigerton | 698 | $57,139 | $122,600 | Compare |
| Elmwood | 699 | $55,313 | $165,000 | Compare |
| Mount Calvary | 699 | $84,886 | $201,400 | Compare |
| Oconomowoc Lake | 699 | $250,001 | $1,328,700 | Compare |
| Siren | 700 | $39,688 | $172,500 | Compare |
| Biron | 694 | $58,000 | $154,000 | Compare |
| Brownsville | 693 | $100,341 | $235,100 | Compare |
| Cassville | 693 | $57,708 | $113,200 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about Rockland
What is the population of Rockland, WI?
The population of Rockland, WI is 698 according to the latest US Census Bureau American Community Survey estimates. This makes it a small community in Wisconsin.
What is the median household income in Rockland?
The median household income in Rockland, WI is $75,625 per year, which is 1% above the national median of $75,149.
What is the median home value in Rockland?
The median home value in Rockland, WI is $213,600, which is 13% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Rockland?
The median monthly rent in Rockland, WI is $1,133, which is 3% below the national average of $1,163/month.
What is the unemployment rate in Rockland?
The unemployment rate in Rockland, WI is 3.7%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is Rockland, WI a good place to live?
Rockland offers above-average incomes, affordable housing, and growing employment opportunities. With a population of 698 and a median age of 34.8, the city appeals to young professionals and families.
How educated is Rockland, WI?
18.3% of residents in Rockland aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Rockland?
Key cost-of-living indicators for Rockland, WI: median home value is $213,600 (13% below national), median rent is $1,133/month, and median household income is $75,625. The home-value-to-income ratio is 2.8x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Rockland?
The poverty rate in Rockland, WI is 12.2%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Rockland, WI?
Rockland's population is 0.7% White, 6.4% Hispanic or Latino, 0.3% Black or African American, 6.2% Asian, and 0.0% two or more races. 10.2% of residents are foreign-born.