Shorewood, WI
Population 13,682 · Wisconsin
About Shorewood, WI
Shorewood is a mid-sized city located in Wisconsin with a population of 13,682 residents according to the latest US Census Bureau American Community Survey data. The median household income is $89,135 per year, which is 19% above the national median of $75,149. The median age of 38 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in Shorewood features a median home value of $423,600, which is 73% above the national median of $244,900. This places Shorewood in a higher-cost housing market, where property demand often outpaces supply. Median monthly rent is $1,291, 11% above the national average of $1,163/month. Of the 6,970 total housing units, 48% are owner-occupied (3,193 units) and 52% are renter-occupied (3,502 units). The higher proportion of renters may reflect a transient population, younger demographics, or high housing costs relative to income.
Economy & Employment
The local economy in Shorewood shows an unemployment rate of 3.2%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 13.4%, above the national average of 12.4%. Workers in Shorewood have an average one-way commute time of 22.2 minutes.
Education & Demographics
78.5% of Shorewood residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This significantly higher educational attainment rate often correlates with access to knowledge-economy jobs and higher household incomes. The community's demographic composition includes 1.8% White, 0.9% Hispanic or Latino, 1.1% Black or African American, and 1.8% Asian residents, with 9.3% of the population being foreign-born.
How Shorewood Ranks in Wisconsin
Cost of Living in Shorewood, WI
Compared to national averages, Shorewood has a median household income of $89,135 (19% above the national median of $75,149). Home values average $423,600, which is 73% above the national median. Monthly rent at $1,291 is 11% above the US average of $1,163. Within Wisconsin, Shorewood's income is 23% above the state average of $72,579, and home values are 106% above the state median of $205,802.
Why Live in Shorewood, WI?
Shorewood offers a strong local economy with a median household income of $89,135, well above the national average, and a strong job market with an unemployment rate of just 3.2%, and a well-educated community where 78.5% of residents hold a bachelor’s degree or higher. Additionally, the city features short commute times averaging just 22.2 minutes.
Potential considerations include a competitive housing market where the typical home costs $423,600. However, Shorewood’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Shorewood has a population of 13,682 with a median age of 38 years. Compare Shorewood with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Shorewood
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Plover | 13,713 | $83,139 | $244,500 | Compare |
| Harrison | 13,345 | $118,047 | $314,200 | Compare |
| Allouez | 14,023 | $90,035 | $217,100 | Compare |
| Glendale | 13,134 | $77,096 | $260,300 | Compare |
| Stoughton | 13,063 | $78,517 | $283,900 | Compare |
| Suamico | 13,003 | $113,614 | $341,100 | Compare |
| Greenville | 12,911 | $110,103 | $337,100 | Compare |
| Verona | 14,499 | $119,148 | $382,800 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Shorewood With Other Cities
Frequently Asked Questions about Shorewood
What is the population of Shorewood, WI?
The population of Shorewood, WI is 13,682 according to the latest US Census Bureau American Community Survey estimates. This makes it a mid-sized city in Wisconsin.
What is the median household income in Shorewood?
The median household income in Shorewood, WI is $89,135 per year, which is 19% above the national median of $75,149.
What is the median home value in Shorewood?
The median home value in Shorewood, WI is $423,600, which is 73% above the national median of $244,900. A significant portion of residents rent their homes.
What is the average rent in Shorewood?
The median monthly rent in Shorewood, WI is $1,291, which is 11% above the national average of $1,163/month.
What is the unemployment rate in Shorewood?
The unemployment rate in Shorewood, WI is 3.2%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Shorewood, WI a good place to live?
Shorewood offers above-average incomes, a competitive housing market, and a strong job market. With a population of 13,682 and a median age of 38, the city appeals to a broad range of residents.
How educated is Shorewood, WI?
78.5% of residents in Shorewood aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This above-average educational attainment often reflects a knowledge-based local economy.
What is the cost of living in Shorewood?
Key cost-of-living indicators for Shorewood, WI: median home value is $423,600 (73% above national), median rent is $1,291/month, and median household income is $89,135. The home-value-to-income ratio is 4.8x, a moderate figure by national standards.
What is the poverty rate in Shorewood?
The poverty rate in Shorewood, WI is 13.4%, compared to the national average of 12.4%. Residents and prospective movers should be aware of the economic challenges facing parts of this community.
How diverse is Shorewood, WI?
Shorewood's population is 1.8% White, 0.9% Hispanic or Latino, 1.1% Black or African American, 1.8% Asian, and 2.3% two or more races. 9.3% of residents are foreign-born.