Watertown, WI
Population 22,873 · Wisconsin
About Watertown, WI
Watertown is a mid-sized city in Wisconsin with a population of 22,873 residents. The median household income is $68,333 per year, which is near the national average. The median age in Watertown is 40.4 years.
Housing in Watertown has a median home value of $211,500 and median monthly rent of $1,061. Of the 9,360 total housing units, the majority are owner-occupied, with 5,357 owner-occupied and 3,605 renter-occupied units.
The unemployment rate in Watertown is 5.5% and the poverty rate is 9.9%. 19.0% of residents hold a bachelor's degree or higher. The average commute time is 23.7 minutes.
How Watertown Ranks in Wisconsin
Cost of Living in Watertown, WI
Compared to national averages, Watertown has a median household income of $68,333 (9% below the national median of $75,149). Home values average $211,500, which is 14% below the national median. Monthly rent at $1,061 is 9% below the US average of $1,163. Within Wisconsin, Watertown's income is 6% below the state average of $72,579, and home values are 3% above the state median of $205,802.
Why Live in Watertown, WI?
Watertown offers affordable housing with a median home value of $211,500, below the US average of $244,900, and rent that’s lower than the national average at $1,061/month, and a low poverty rate of 9.9%, better than the national average. Additionally, the city features short commute times averaging just 23.7 minutes.
Potential considerations include median household income ($68,333) that falls below the national average. However, Watertown’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Watertown has a population of 22,873 with a median age of 40.4 years. Compare Watertown with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Watertown
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Middleton | 22,235 | $85,526 | $457,400 | Compare |
| Pleasant Prairie | 21,515 | $103,903 | $336,300 | Compare |
| Germantown | 20,940 | $104,337 | $356,700 | Compare |
| Muskego | 25,156 | $116,361 | $390,900 | Compare |
| South Milwaukee | 20,547 | $70,146 | $216,400 | Compare |
| Mequon | 25,259 | $147,391 | $485,300 | Compare |
| Caledonia | 25,292 | $91,053 | $279,400 | Compare |
| De Pere | 25,368 | $80,550 | $253,900 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about Watertown
What is the population of Watertown, WI?
The population of Watertown, WI is 22,873 according to the latest Census data.
What is the median household income in Watertown?
The median household income in Watertown, WI is $68,333 per year.
What is the median home value in Watertown?
The median home value in Watertown, WI is $211,500.
What is the average rent in Watertown?
The median monthly rent in Watertown, WI is $1,061.
What is the unemployment rate in Watertown?
The unemployment rate in Watertown, WI is 5.5%.