Whitefish Bay, WI
Population 14,750 · Wisconsin
About Whitefish Bay, WI
Whitefish Bay is a mid-sized city in Wisconsin with a population of 14,750 residents. The median household income is $154,255 per year, which is above the national average. The median age in Whitefish Bay is 40.3 years.
Housing in Whitefish Bay has a median home value of $498,700 and median monthly rent of $1,348. Of the 5,597 total housing units, the majority are owner-occupied, with 4,434 owner-occupied and 1,010 renter-occupied units.
The unemployment rate in Whitefish Bay is 2.9% and the poverty rate is 3.8%. 81.5% of residents hold a bachelor's degree or higher. The average commute time is 21.6 minutes.
How Whitefish Bay Ranks in Wisconsin
Cost of Living in Whitefish Bay, WI
Compared to national averages, Whitefish Bay has a median household income of $154,255 (105% above the national median of $75,149). Home values average $498,700, which is 104% above the national median. Monthly rent at $1,348 is 16% above the US average of $1,163. Within Wisconsin, Whitefish Bay's income is 113% above the state average of $72,579, and home values are 142% above the state median of $205,802.
Why Live in Whitefish Bay, WI?
Whitefish Bay offers a strong local economy with a median household income of $154,255, well above the national average, and a strong job market with an unemployment rate of just 2.9%, and a well-educated community where 81.5% of residents hold a bachelor’s degree or higher. Additionally, the city features a low poverty rate of 3.8%, better than the national average, and short commute times averaging just 21.6 minutes.
Potential considerations include a competitive housing market where the typical home costs $498,700. However, Whitefish Bay’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Whitefish Bay has a population of 14,750 with a median age of 40.3 years. Compare Whitefish Bay with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Whitefish Bay
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Greendale | 14,656 | $95,015 | $289,600 | Compare |
| Chippewa Falls | 14,643 | $62,133 | $194,800 | Compare |
| Waunakee | 14,927 | $128,750 | $490,300 | Compare |
| Salem Lakes | 14,521 | $94,554 | $281,500 | Compare |
| Verona | 14,499 | $119,148 | $382,800 | Compare |
| Hudson | 15,004 | $97,036 | $355,000 | Compare |
| Allouez | 14,023 | $90,035 | $217,100 | Compare |
| Whitewater | 15,705 | $49,000 | $211,800 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about Whitefish Bay
What is the population of Whitefish Bay, WI?
The population of Whitefish Bay, WI is 14,750 according to the latest Census data.
What is the median household income in Whitefish Bay?
The median household income in Whitefish Bay, WI is $154,255 per year.
What is the median home value in Whitefish Bay?
The median home value in Whitefish Bay, WI is $498,700.
What is the average rent in Whitefish Bay?
The median monthly rent in Whitefish Bay, WI is $1,348.
What is the unemployment rate in Whitefish Bay?
The unemployment rate in Whitefish Bay, WI is 2.9%.