Whitefish Bay, WI
Population 14,750 · Wisconsin
About Whitefish Bay, WI
Whitefish Bay is a mid-sized city located in Wisconsin with a population of 14,750 residents according to the latest US Census Bureau American Community Survey data. The median household income is $154,255 per year, which is 105% above the national median of $75,149. The median age of 40.3 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in Whitefish Bay features a median home value of $498,700, which is 104% above the national median of $244,900. This places Whitefish Bay in a higher-cost housing market, where property demand often outpaces supply. Median monthly rent is $1,348, 16% above the national average of $1,163/month. Of the 5,597 total housing units, 81% are owner-occupied (4,434 units) and 19% are renter-occupied (1,010 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in Whitefish Bay shows an unemployment rate of 2.9%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 3.8%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Whitefish Bay have an average one-way commute time of 21.6 minutes.
Education & Demographics
81.5% of Whitefish Bay residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This significantly higher educational attainment rate often correlates with access to knowledge-economy jobs and higher household incomes. The community's demographic composition includes 2.1% White, 1.7% Hispanic or Latino, 2.2% Black or African American, and 1.9% Asian residents, with 6.7% of the population being foreign-born.
How Whitefish Bay Ranks in Wisconsin
Cost of Living in Whitefish Bay, WI
Compared to national averages, Whitefish Bay has a median household income of $154,255 (105% above the national median of $75,149). Home values average $498,700, which is 104% above the national median. Monthly rent at $1,348 is 16% above the US average of $1,163. Within Wisconsin, Whitefish Bay's income is 113% above the state average of $72,579, and home values are 142% above the state median of $205,802.
Why Live in Whitefish Bay, WI?
Whitefish Bay offers a strong local economy with a median household income of $154,255, well above the national average, and a strong job market with an unemployment rate of just 2.9%, and a well-educated community where 81.5% of residents hold a bachelor’s degree or higher. Additionally, the city features a low poverty rate of 3.8%, better than the national average, and short commute times averaging just 21.6 minutes.
Potential considerations include a competitive housing market where the typical home costs $498,700. However, Whitefish Bay’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Whitefish Bay has a population of 14,750 with a median age of 40.3 years. Compare Whitefish Bay with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Whitefish Bay
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Greendale | 14,656 | $95,015 | $289,600 | Compare |
| Chippewa Falls | 14,643 | $62,133 | $194,800 | Compare |
| Waunakee | 14,927 | $128,750 | $490,300 | Compare |
| Salem Lakes | 14,521 | $94,554 | $281,500 | Compare |
| Verona | 14,499 | $119,148 | $382,800 | Compare |
| Hudson | 15,004 | $97,036 | $355,000 | Compare |
| Allouez | 14,023 | $90,035 | $217,100 | Compare |
| Whitewater | 15,705 | $49,000 | $211,800 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Whitefish Bay With Other Cities
Frequently Asked Questions about Whitefish Bay
What is the population of Whitefish Bay, WI?
The population of Whitefish Bay, WI is 14,750 according to the latest US Census Bureau American Community Survey estimates. This makes it a mid-sized city in Wisconsin.
What is the median household income in Whitefish Bay?
The median household income in Whitefish Bay, WI is $154,255 per year, which is 105% above the national median of $75,149.
What is the median home value in Whitefish Bay?
The median home value in Whitefish Bay, WI is $498,700, which is 104% above the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Whitefish Bay?
The median monthly rent in Whitefish Bay, WI is $1,348, which is 16% above the national average of $1,163/month.
What is the unemployment rate in Whitefish Bay?
The unemployment rate in Whitefish Bay, WI is 2.9%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Whitefish Bay, WI a good place to live?
Whitefish Bay offers above-average incomes, a competitive housing market, and a strong job market. With a population of 14,750 and a median age of 40.3, the city appeals to a broad range of residents.
How educated is Whitefish Bay, WI?
81.5% of residents in Whitefish Bay aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This above-average educational attainment often reflects a knowledge-based local economy.
What is the cost of living in Whitefish Bay?
Key cost-of-living indicators for Whitefish Bay, WI: median home value is $498,700 (104% above national), median rent is $1,348/month, and median household income is $154,255. The home-value-to-income ratio is 3.2x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Whitefish Bay?
The poverty rate in Whitefish Bay, WI is 3.8%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Whitefish Bay, WI?
Whitefish Bay's population is 2.1% White, 1.7% Hispanic or Latino, 2.2% Black or African American, 1.9% Asian, and 3.6% two or more races. 6.7% of residents are foreign-born.