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US City Data

Vista, CA

Population 98,646 · California

Population
98,646
Median Income
$91,854
Median Home Value
$674,400
Median Rent
$2,148/mo

About Vista, CA

Vista is a mid-sized city in California with a population of 98,646 residents. The median household income is $91,854 per year, which is above the national average. The median age in Vista is 34.9 years.

Housing in Vista has a median home value of $674,400 and median monthly rent of $2,148. Of the 32,589 total housing units, renting is more common than owning, with 15,398 owner-occupied and 15,923 renter-occupied units.

The unemployment rate in Vista is 6.4% and the poverty rate is 10.2%. 27.2% of residents hold a bachelor's degree or higher. The average commute time is 26.6 minutes.

Cost of Living in Vista, CA

Compared to national averages, Vista has a median household income of $91,854 (22% above the national median of $75,149). Home values average $674,400, which is 175% above the national median. Monthly rent at $2,148 is 85% above the US average of $1,163. Within California, Vista's income is 6% below the state average of $97,829, and home values are 3% above the state median of $653,874.

Income vs National
$91,854
National: $75,149
California: $97,829
Home Value vs National
$674,400
National: $244,900
California: $653,874
Rent vs National
$2,148
National: $1,163
California: $1,808
Unemployment vs National
6.4%
National: 3.7%
California: 9.2%

Why Live in Vista, CA?

Vista offers a strong local economy with a median household income of $91,854, well above the national average, and a low poverty rate of 10.2%, better than the national average.

Potential considerations include a competitive housing market where the typical home costs $674,400. However, as a mid-sized city, Vista provides access to a wide range of amenities and services.

Vista has a population of 98,646 with a median age of 34.9 years. Compare Vista with other cities to see how it stacks up, or explore all cities in California.

Similar Cities Near Vista

Cities in California with a similar population size.

CityPopulationMedian IncomeHome Value
Hesperia100,141$68,971$366,800Compare
Norwalk100,713$98,709$616,600Compare
Arden-Arcade96,319$71,767$504,400Compare
Tracy95,358$118,253$653,900Compare
Chico102,032$67,929$455,300Compare
Vacaville102,085$108,580$596,700Compare
Daly City102,560$119,570$1,092,700Compare
San Marcos94,078$105,286$792,400Compare

Demographics

34.9
Median Age
49,586
Male
49,060
Female
23.1%
Foreign Born

Racial & Ethnic Composition

White45.6Hispanic/Latino3.2Black0.8Asian3Two or More2.7

Economy & Education

6.4%
Unemployment Rate
10.2%
Poverty Rate
27.2%
Bachelor's Degree+
26.6 min
Avg Commute

Housing

32,589
Total Housing Units
15,398
Owner Occupied
15,923
Renter Occupied

Other Cities in California

Alta Sierra Cdp Kern County CaliforniaAlta Sierra Cdp Nevada County CaliforniaBayview Cdp Contra Costa County CaliforniaBayview Cdp Humboldt County CaliforniaBear Valley Cdp Alpine County CaliforniaBear Valley Cdp Mariposa County California

Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.

Compare Vista With Other Cities

Vista vs Alta Sierra Cdp Kern County CaliforniaVista vs Alta Sierra Cdp Nevada County CaliforniaVista vs Bayview Cdp Contra Costa County CaliforniaVista vs Bayview Cdp Humboldt County California

Frequently Asked Questions about Vista

What is the population of Vista, CA?

The population of Vista, CA is 98,646 according to the latest Census data.

What is the median household income in Vista?

The median household income in Vista, CA is $91,854 per year.

What is the median home value in Vista?

The median home value in Vista, CA is $674,400.

What is the average rent in Vista?

The median monthly rent in Vista, CA is $2,148.

What is the unemployment rate in Vista?

The unemployment rate in Vista, CA is 6.4%.

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