Baraboo, WI
Population 12,506 · Wisconsin
About Baraboo, WI
Baraboo is a mid-sized city in Wisconsin with a population of 12,506 residents. The median household income is $73,515 per year, which is above the national average. The median age in Baraboo is 40.2 years.
Housing in Baraboo has a median home value of $201,800 and median monthly rent of $926. Of the 6,139 total housing units, the majority are owner-occupied, with 3,814 owner-occupied and 1,933 renter-occupied units.
The unemployment rate in Baraboo is 3.4% and the poverty rate is 8.4%. 26.7% of residents hold a bachelor's degree or higher. The average commute time is 23.9 minutes.
Cost of Living in Baraboo, WI
Compared to national averages, Baraboo has a median household income of $73,515 (2% below the national median of $75,149). Home values average $201,800, which is 18% below the national median. Monthly rent at $926 is 20% below the US average of $1,163. Within Wisconsin, Baraboo's income is 1% above the state average of $72,579, and home values are 2% below the state median of $205,802.
Why Live in Baraboo, WI?
Baraboo offers affordable housing with a median home value of $201,800, below the US average of $244,900, and rent that’s lower than the national average at $926/month, and a strong job market with an unemployment rate of just 3.4%. Additionally, the city features a low poverty rate of 8.4%, better than the national average, and short commute times averaging just 23.9 minutes.
Potential considerations include median household income ($73,515) that falls below the national average. However, Baraboo’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Baraboo has a population of 12,506 with a median age of 40.2 years. Compare Baraboo with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Baraboo
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Fort Atkinson | 12,490 | $75,350 | $198,600 | Compare |
| Port Washington | 12,569 | $81,582 | $276,000 | Compare |
| Brown Deer | 12,615 | $91,567 | $221,100 | Compare |
| Cedarburg | 12,317 | $82,110 | $386,400 | Compare |
| Grafton | 12,274 | $88,634 | $301,300 | Compare |
| Greenville | 12,911 | $110,103 | $337,100 | Compare |
| Suamico | 13,003 | $113,614 | $341,100 | Compare |
| Stoughton | 13,063 | $78,517 | $283,900 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about Baraboo
What is the population of Baraboo, WI?
The population of Baraboo, WI is 12,506 according to the latest Census data.
What is the median household income in Baraboo?
The median household income in Baraboo, WI is $73,515 per year.
What is the median home value in Baraboo?
The median home value in Baraboo, WI is $201,800.
What is the average rent in Baraboo?
The median monthly rent in Baraboo, WI is $926.
What is the unemployment rate in Baraboo?
The unemployment rate in Baraboo, WI is 3.4%.