Greenfield, WI
Population 37,361 · Wisconsin
About Greenfield, WI
Greenfield is a mid-sized city located in Wisconsin with a population of 37,361 residents according to the latest US Census Bureau American Community Survey data. The median household income is $69,016 per year, which is 8% below the national median of $75,149. The median age of 43 years is notably older the US median age of 38.9 years, suggesting a more established community with a higher proportion of long-term residents.
Housing Market Overview
The housing market in Greenfield features a median home value of $247,800, which is 1% above the national median of $244,900. This positions Greenfield in a moderately priced market relative to the rest of the country. Median monthly rent is $1,123, 3% below the national average of $1,163/month. Of the 18,111 total housing units, 57% are owner-occupied (9,861 units) and 43% are renter-occupied (7,579 units). The balanced mix of owners and renters indicates a diverse housing market.
Economy & Employment
The local economy in Greenfield shows an unemployment rate of 2.7%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 8.1%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Greenfield have an average one-way commute time of 22 minutes.
Education & Demographics
32.3% of Greenfield residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 9.3% White, 1.1% Hispanic or Latino, 4.4% Black or African American, and 1.3% Asian residents, with 9.4% of the population being foreign-born.
How Greenfield Ranks in Wisconsin
Cost of Living in Greenfield, WI
Compared to national averages, Greenfield has a median household income of $69,016 (8% below the national median of $75,149). Home values average $247,800, which is 1% above the national median. Monthly rent at $1,123 is 3% below the US average of $1,163. Within Wisconsin, Greenfield's income is 5% below the state average of $72,579, and home values are 20% above the state median of $205,802.
Why Live in Greenfield, WI?
Greenfield offers rent that’s lower than the national average at $1,123/month, and a strong job market with an unemployment rate of just 2.7%, and a low poverty rate of 8.1%, better than the national average. Additionally, the city features short commute times averaging just 22 minutes.
Potential considerations include median household income ($69,016) that falls below the national average. However, Greenfield’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Greenfield has a population of 37,361 with a median age of 43 years. Compare Greenfield with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Greenfield
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Beloit | 36,554 | $59,975 | $133,500 | Compare |
| Oak Creek | 36,473 | $93,120 | $305,100 | Compare |
| Sun Prairie | 36,455 | $90,521 | $339,800 | Compare |
| Menomonee Falls | 38,963 | $98,460 | $341,600 | Compare |
| Franklin | 35,751 | $108,342 | $343,400 | Compare |
| Wausau | 39,893 | $61,877 | $155,900 | Compare |
| Manitowoc | 34,553 | $62,133 | $143,900 | Compare |
| New Berlin | 40,384 | $97,414 | $343,500 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Greenfield With Other Cities
Frequently Asked Questions about Greenfield
What is the population of Greenfield, WI?
The population of Greenfield, WI is 37,361 according to the latest US Census Bureau American Community Survey estimates. This makes it a mid-sized city in Wisconsin.
What is the median household income in Greenfield?
The median household income in Greenfield, WI is $69,016 per year, which is 8% below the national median of $75,149.
What is the median home value in Greenfield?
The median home value in Greenfield, WI is $247,800, which is 1% above the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Greenfield?
The median monthly rent in Greenfield, WI is $1,123, which is 3% below the national average of $1,163/month.
What is the unemployment rate in Greenfield?
The unemployment rate in Greenfield, WI is 2.7%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Greenfield, WI a good place to live?
Greenfield offers a moderate cost of living, a competitive housing market, and a strong job market. With a population of 37,361 and a median age of 43, the city appeals to a broad range of residents.
How educated is Greenfield, WI?
32.3% of residents in Greenfield aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Greenfield?
Key cost-of-living indicators for Greenfield, WI: median home value is $247,800 (1% above national), median rent is $1,123/month, and median household income is $69,016. The home-value-to-income ratio is 3.6x, a moderate figure by national standards.
What is the poverty rate in Greenfield?
The poverty rate in Greenfield, WI is 8.1%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Greenfield, WI?
Greenfield's population is 9.3% White, 1.1% Hispanic or Latino, 4.4% Black or African American, 1.3% Asian, and 4.3% two or more races. 9.4% of residents are foreign-born.