New Berlin, WI
Population 40,384 · Wisconsin
About New Berlin, WI
New Berlin is a mid-sized city located in Wisconsin with a population of 40,384 residents according to the latest US Census Bureau American Community Survey data. The median household income is $97,414 per year, which is 30% above the national median of $75,149. The median age of 45.9 years is notably older the US median age of 38.9 years, suggesting a more established community with a higher proportion of long-term residents.
Housing Market Overview
The housing market in New Berlin features a median home value of $343,500, which is 40% above the national median of $244,900. This positions New Berlin in a moderately priced market relative to the rest of the country. Median monthly rent is $1,409, 21% above the national average of $1,163/month. Of the 17,522 total housing units, 76% are owner-occupied (13,090 units) and 24% are renter-occupied (4,124 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in New Berlin shows an unemployment rate of 2.7%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 3.6%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in New Berlin have an average one-way commute time of 22.3 minutes.
Education & Demographics
46.6% of New Berlin residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This significantly higher educational attainment rate often correlates with access to knowledge-economy jobs and higher household incomes. The community's demographic composition includes 3.0% White, 0.4% Hispanic or Latino, 0.6% Black or African American, and 0.8% Asian residents, with 6.4% of the population being foreign-born.
How New Berlin Ranks in Wisconsin
Cost of Living in New Berlin, WI
Compared to national averages, New Berlin has a median household income of $97,414 (30% above the national median of $75,149). Home values average $343,500, which is 40% above the national median. Monthly rent at $1,409 is 21% above the US average of $1,163. Within Wisconsin, New Berlin's income is 34% above the state average of $72,579, and home values are 67% above the state median of $205,802.
Why Live in New Berlin, WI?
New Berlin offers a strong local economy with a median household income of $97,414, well above the national average, and a strong job market with an unemployment rate of just 2.7%, and a well-educated community where 46.6% of residents hold a bachelor’s degree or higher. Additionally, the city features a low poverty rate of 3.6%, better than the national average, and short commute times averaging just 22.3 minutes.
New Berlin has a population of 40,384 with a median age of 45.9 years. Compare New Berlin with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near New Berlin
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Wausau | 39,893 | $61,877 | $155,900 | Compare |
| Brookfield | 41,592 | $124,026 | $419,300 | Compare |
| Menomonee Falls | 38,963 | $98,460 | $341,600 | Compare |
| Greenfield | 37,361 | $69,016 | $247,800 | Compare |
| Beloit | 36,554 | $59,975 | $133,500 | Compare |
| Oak Creek | 36,473 | $93,120 | $305,100 | Compare |
| Sun Prairie | 36,455 | $90,521 | $339,800 | Compare |
| Fond du Lac | 44,491 | $61,620 | $161,300 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare New Berlin With Other Cities
Frequently Asked Questions about New Berlin
What is the population of New Berlin, WI?
The population of New Berlin, WI is 40,384 according to the latest US Census Bureau American Community Survey estimates. This makes it a mid-sized city in Wisconsin.
What is the median household income in New Berlin?
The median household income in New Berlin, WI is $97,414 per year, which is 30% above the national median of $75,149.
What is the median home value in New Berlin?
The median home value in New Berlin, WI is $343,500, which is 40% above the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in New Berlin?
The median monthly rent in New Berlin, WI is $1,409, which is 21% above the national average of $1,163/month.
What is the unemployment rate in New Berlin?
The unemployment rate in New Berlin, WI is 2.7%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is New Berlin, WI a good place to live?
New Berlin offers above-average incomes, a competitive housing market, and a strong job market. With a population of 40,384 and a median age of 45.9, the city appeals to established professionals and retirees.
How educated is New Berlin, WI?
46.6% of residents in New Berlin aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This above-average educational attainment often reflects a knowledge-based local economy.
What is the cost of living in New Berlin?
Key cost-of-living indicators for New Berlin, WI: median home value is $343,500 (40% above national), median rent is $1,409/month, and median household income is $97,414. The home-value-to-income ratio is 3.5x, a moderate figure by national standards.
What is the poverty rate in New Berlin?
The poverty rate in New Berlin, WI is 3.6%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is New Berlin, WI?
New Berlin's population is 3.0% White, 0.4% Hispanic or Latino, 0.6% Black or African American, 0.8% Asian, and 2.0% two or more races. 6.4% of residents are foreign-born.