Marshall, WI
Population 3,806 · Wisconsin
About Marshall, WI
Marshall is a small town located in Wisconsin with a population of 3,806 residents according to the latest US Census Bureau American Community Survey data. The median household income is $84,462 per year, which is 12% above the national median of $75,149. The median age of 34.1 years is notably younger the US median age of 38.9 years, indicating a younger, often more dynamic population base.
Housing Market Overview
The housing market in Marshall features a median home value of $233,000, which is 5% below the national median of $244,900. This positions Marshall in a moderately priced market relative to the rest of the country. Median monthly rent is $893, 23% below the national average of $1,163/month. Of the 1,537 total housing units, 73% are owner-occupied (1,043 units) and 27% are renter-occupied (384 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in Marshall shows an unemployment rate of 4.0%, which is near the national rate of 3.7%. The poverty rate stands at 15.0%, above the national average of 12.4%. Workers in Marshall have an average one-way commute time of 24.4 minutes.
Education & Demographics
25.8% of Marshall residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 2.0% White, 0.7% Hispanic or Latino, 0.4% Black or African American, and 3.3% Asian residents, with 8.5% of the population being foreign-born.
Cost of Living in Marshall, WI
Compared to national averages, Marshall has a median household income of $84,462 (12% above the national median of $75,149). Home values average $233,000, which is 5% below the national median. Monthly rent at $893 is 23% below the US average of $1,163. Within Wisconsin, Marshall's income is 16% above the state average of $72,579, and home values are 13% above the state median of $205,802.
Why Live in Marshall, WI?
Marshall offers a strong local economy with a median household income of $84,462, well above the national average, and affordable housing with a median home value of $233,000, below the US average of $244,900, and rent that’s lower than the national average at $893/month. Additionally, the city features short commute times averaging just 24.4 minutes.
Marshall has a population of 3,806 with a median age of 34.1 years. Compare Marshall with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Marshall
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Horicon | 3,797 | $49,556 | $162,400 | Compare |
| Rochester | 3,780 | $104,429 | $340,900 | Compare |
| Stanley | 3,774 | $47,857 | $153,200 | Compare |
| North Hudson | 3,848 | $114,539 | $372,900 | Compare |
| Arcadia | 3,720 | $65,275 | $156,400 | Compare |
| Pulaski | 3,892 | $66,399 | $228,700 | Compare |
| Lancaster | 3,916 | $80,625 | $173,300 | Compare |
| Kiel | 3,919 | $73,914 | $172,300 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Marshall With Other Cities
Frequently Asked Questions about Marshall
What is the population of Marshall, WI?
The population of Marshall, WI is 3,806 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in Wisconsin.
What is the median household income in Marshall?
The median household income in Marshall, WI is $84,462 per year, which is 12% above the national median of $75,149.
What is the median home value in Marshall?
The median home value in Marshall, WI is $233,000, which is 5% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Marshall?
The median monthly rent in Marshall, WI is $893, which is 23% below the national average of $1,163/month.
What is the unemployment rate in Marshall?
The unemployment rate in Marshall, WI is 4.0%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is Marshall, WI a good place to live?
Marshall offers above-average incomes, affordable housing, and growing employment opportunities. With a population of 3,806 and a median age of 34.1, the city appeals to young professionals and families.
How educated is Marshall, WI?
25.8% of residents in Marshall aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Marshall?
Key cost-of-living indicators for Marshall, WI: median home value is $233,000 (5% below national), median rent is $893/month, and median household income is $84,462. The home-value-to-income ratio is 2.8x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Marshall?
The poverty rate in Marshall, WI is 15.0%, compared to the national average of 12.4%. Residents and prospective movers should be aware of the economic challenges facing parts of this community.
How diverse is Marshall, WI?
Marshall's population is 2.0% White, 0.7% Hispanic or Latino, 0.4% Black or African American, 3.3% Asian, and 4.4% two or more races. 8.5% of residents are foreign-born.