McFarland, WI
Population 9,230 · Wisconsin
About McFarland, WI
McFarland is a small town located in Wisconsin with a population of 9,230 residents according to the latest US Census Bureau American Community Survey data. The median household income is $93,810 per year, which is 25% above the national median of $75,149. The median age of 40.9 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in McFarland features a median home value of $363,400, which is 48% above the national median of $244,900. This positions McFarland in a moderately priced market relative to the rest of the country. Median monthly rent is $1,447, 24% above the national average of $1,163/month. Of the 3,821 total housing units, 72% are owner-occupied (2,712 units) and 28% are renter-occupied (1,054 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in McFarland shows an unemployment rate of 3.5%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 2.4%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in McFarland have an average one-way commute time of 19.2 minutes, one of the shorter commutes in the region.
Education & Demographics
46.8% of McFarland residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This significantly higher educational attainment rate often correlates with access to knowledge-economy jobs and higher household incomes. The community's demographic composition includes 3.1% White, 0.8% Hispanic or Latino, 0.2% Black or African American, and 0.0% Asian residents, with 3.4% of the population being foreign-born.
Cost of Living in McFarland, WI
Compared to national averages, McFarland has a median household income of $93,810 (25% above the national median of $75,149). Home values average $363,400, which is 48% above the national median. Monthly rent at $1,447 is 24% above the US average of $1,163. Within Wisconsin, McFarland's income is 29% above the state average of $72,579, and home values are 77% above the state median of $205,802.
Why Live in McFarland, WI?
McFarland offers a strong local economy with a median household income of $93,810, well above the national average, and a strong job market with an unemployment rate of just 3.5%, and a well-educated community where 46.8% of residents hold a bachelor’s degree or higher. Additionally, the city features a low poverty rate of 2.4%, better than the national average, and short commute times averaging just 19.2 minutes.
McFarland has a population of 9,230 with a median age of 40.9 years. Compare McFarland with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near McFarland
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Merrill | 9,224 | $49,947 | $113,200 | Compare |
| Shawano | 9,236 | $56,457 | $127,200 | Compare |
| St. Francis | 9,318 | $58,490 | $207,200 | Compare |
| Rice Lake | 9,030 | $55,040 | $178,100 | Compare |
| Windsor | 8,992 | $115,111 | $399,900 | Compare |
| Tomah | 9,505 | $51,185 | $162,900 | Compare |
| Plymouth | 8,913 | $67,784 | $194,900 | Compare |
| Sturgeon Bay | 9,702 | $56,882 | $217,600 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare McFarland With Other Cities
Frequently Asked Questions about McFarland
What is the population of McFarland, WI?
The population of McFarland, WI is 9,230 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in Wisconsin.
What is the median household income in McFarland?
The median household income in McFarland, WI is $93,810 per year, which is 25% above the national median of $75,149.
What is the median home value in McFarland?
The median home value in McFarland, WI is $363,400, which is 48% above the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in McFarland?
The median monthly rent in McFarland, WI is $1,447, which is 24% above the national average of $1,163/month.
What is the unemployment rate in McFarland?
The unemployment rate in McFarland, WI is 3.5%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is McFarland, WI a good place to live?
McFarland offers above-average incomes, a competitive housing market, and a strong job market. With a population of 9,230 and a median age of 40.9, the city appeals to a broad range of residents.
How educated is McFarland, WI?
46.8% of residents in McFarland aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This above-average educational attainment often reflects a knowledge-based local economy.
What is the cost of living in McFarland?
Key cost-of-living indicators for McFarland, WI: median home value is $363,400 (48% above national), median rent is $1,447/month, and median household income is $93,810. The home-value-to-income ratio is 3.9x, a moderate figure by national standards.
What is the poverty rate in McFarland?
The poverty rate in McFarland, WI is 2.4%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is McFarland, WI?
McFarland's population is 3.1% White, 0.8% Hispanic or Latino, 0.2% Black or African American, 0.0% Asian, and 1.1% two or more races. 3.4% of residents are foreign-born.