Sturgeon Bay, WI
Population 9,702 · Wisconsin
About Sturgeon Bay, WI
Sturgeon Bay is a small town located in Wisconsin with a population of 9,702 residents according to the latest US Census Bureau American Community Survey data. The median household income is $56,882 per year, which is 24% below the national median of $75,149. The median age of 46.8 years is notably older the US median age of 38.9 years, suggesting a more established community with a higher proportion of long-term residents.
Housing Market Overview
The housing market in Sturgeon Bay features a median home value of $217,600, which is 11% below the national median of $244,900. This positions Sturgeon Bay in a moderately priced market relative to the rest of the country. Median monthly rent is $1,011, 13% below the national average of $1,163/month. Of the 5,686 total housing units, 64% are owner-occupied (3,154 units) and 36% are renter-occupied (1,765 units). The balanced mix of owners and renters indicates a diverse housing market.
Economy & Employment
The local economy in Sturgeon Bay shows an unemployment rate of 4.6%, which is near the national rate of 3.7%. The poverty rate stands at 10.1%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Sturgeon Bay have an average one-way commute time of 15.4 minutes, one of the shorter commutes in the region.
Education & Demographics
27.9% of Sturgeon Bay residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 2.4% White, 1.9% Hispanic or Latino, 0.0% Black or African American, and 2.8% Asian residents, with 1.9% of the population being foreign-born.
Cost of Living in Sturgeon Bay, WI
Compared to national averages, Sturgeon Bay has a median household income of $56,882 (24% below the national median of $75,149). Home values average $217,600, which is 11% below the national median. Monthly rent at $1,011 is 13% below the US average of $1,163. Within Wisconsin, Sturgeon Bay's income is 22% below the state average of $72,579, and home values are 6% above the state median of $205,802.
Why Live in Sturgeon Bay, WI?
Sturgeon Bay offers affordable housing with a median home value of $217,600, below the US average of $244,900, and rent that’s lower than the national average at $1,011/month, and a low poverty rate of 10.1%, better than the national average. Additionally, the city features short commute times averaging just 15.4 minutes.
Potential considerations include median household income ($56,882) that falls below the national average. However, Sturgeon Bay’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Sturgeon Bay has a population of 9,702 with a median age of 46.8 years. Compare Sturgeon Bay with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Sturgeon Bay
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Hartland | 9,716 | $87,297 | $358,000 | Compare |
| Tomah | 9,505 | $51,185 | $162,900 | Compare |
| Sparta | 9,921 | $60,517 | $168,800 | Compare |
| Reedsburg | 10,060 | $71,991 | $218,300 | Compare |
| St. Francis | 9,318 | $58,490 | $207,200 | Compare |
| Shawano | 9,236 | $56,457 | $127,200 | Compare |
| McFarland | 9,230 | $93,810 | $363,400 | Compare |
| Merrill | 9,224 | $49,947 | $113,200 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Sturgeon Bay With Other Cities
Frequently Asked Questions about Sturgeon Bay
What is the population of Sturgeon Bay, WI?
The population of Sturgeon Bay, WI is 9,702 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in Wisconsin.
What is the median household income in Sturgeon Bay?
The median household income in Sturgeon Bay, WI is $56,882 per year, which is 24% below the national median of $75,149.
What is the median home value in Sturgeon Bay?
The median home value in Sturgeon Bay, WI is $217,600, which is 11% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Sturgeon Bay?
The median monthly rent in Sturgeon Bay, WI is $1,011, which is 13% below the national average of $1,163/month.
What is the unemployment rate in Sturgeon Bay?
The unemployment rate in Sturgeon Bay, WI is 4.6%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is Sturgeon Bay, WI a good place to live?
Sturgeon Bay offers a moderate cost of living, affordable housing, and growing employment opportunities. With a population of 9,702 and a median age of 46.8, the city appeals to established professionals and retirees.
How educated is Sturgeon Bay, WI?
27.9% of residents in Sturgeon Bay aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Sturgeon Bay?
Key cost-of-living indicators for Sturgeon Bay, WI: median home value is $217,600 (11% below national), median rent is $1,011/month, and median household income is $56,882. The home-value-to-income ratio is 3.8x, a moderate figure by national standards.
What is the poverty rate in Sturgeon Bay?
The poverty rate in Sturgeon Bay, WI is 10.1%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Sturgeon Bay, WI?
Sturgeon Bay's population is 2.4% White, 1.9% Hispanic or Latino, 0.0% Black or African American, 2.8% Asian, and 1.0% two or more races. 1.9% of residents are foreign-born.