Sturgeon Bay, WI
Population 9,702 · Wisconsin
About Sturgeon Bay, WI
Sturgeon Bay is a small community in Wisconsin with a population of 9,702 residents. The median household income is $56,882 per year, which is near the national average. The median age in Sturgeon Bay is 46.8 years.
Housing in Sturgeon Bay has a median home value of $217,600 and median monthly rent of $1,011. Of the 5,686 total housing units, the majority are owner-occupied, with 3,154 owner-occupied and 1,765 renter-occupied units.
The unemployment rate in Sturgeon Bay is 4.6% and the poverty rate is 10.1%. 27.9% of residents hold a bachelor's degree or higher. The average commute time is 15.4 minutes.
Cost of Living in Sturgeon Bay, WI
Compared to national averages, Sturgeon Bay has a median household income of $56,882 (24% below the national median of $75,149). Home values average $217,600, which is 11% below the national median. Monthly rent at $1,011 is 13% below the US average of $1,163. Within Wisconsin, Sturgeon Bay's income is 22% below the state average of $72,579, and home values are 6% above the state median of $205,802.
Why Live in Sturgeon Bay, WI?
Sturgeon Bay offers affordable housing with a median home value of $217,600, below the US average of $244,900, and rent that’s lower than the national average at $1,011/month, and a low poverty rate of 10.1%, better than the national average. Additionally, the city features short commute times averaging just 15.4 minutes.
Potential considerations include median household income ($56,882) that falls below the national average. However, Sturgeon Bay’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Sturgeon Bay has a population of 9,702 with a median age of 46.8 years. Compare Sturgeon Bay with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Sturgeon Bay
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Hartland | 9,716 | $87,297 | $358,000 | Compare |
| Tomah | 9,505 | $51,185 | $162,900 | Compare |
| Sparta | 9,921 | $60,517 | $168,800 | Compare |
| Reedsburg | 10,060 | $71,991 | $218,300 | Compare |
| St. Francis | 9,318 | $58,490 | $207,200 | Compare |
| Shawano | 9,236 | $56,457 | $127,200 | Compare |
| McFarland | 9,230 | $93,810 | $363,400 | Compare |
| Merrill | 9,224 | $49,947 | $113,200 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about Sturgeon Bay
What is the population of Sturgeon Bay, WI?
The population of Sturgeon Bay, WI is 9,702 according to the latest Census data.
What is the median household income in Sturgeon Bay?
The median household income in Sturgeon Bay, WI is $56,882 per year.
What is the median home value in Sturgeon Bay?
The median home value in Sturgeon Bay, WI is $217,600.
What is the average rent in Sturgeon Bay?
The median monthly rent in Sturgeon Bay, WI is $1,011.
What is the unemployment rate in Sturgeon Bay?
The unemployment rate in Sturgeon Bay, WI is 4.6%.