Hartland, WI
Population 9,716 · Wisconsin
About Hartland, WI
Hartland is a small town located in Wisconsin with a population of 9,716 residents according to the latest US Census Bureau American Community Survey data. The median household income is $87,297 per year, which is 16% above the national median of $75,149. The median age of 41.5 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in Hartland features a median home value of $358,000, which is 46% above the national median of $244,900. This positions Hartland in a moderately priced market relative to the rest of the country. Median monthly rent is $1,104, 5% below the national average of $1,163/month. Of the 4,099 total housing units, 65% are owner-occupied (2,572 units) and 35% are renter-occupied (1,403 units). The balanced mix of owners and renters indicates a diverse housing market.
Economy & Employment
The local economy in Hartland shows an unemployment rate of 4.9%, which is near the national rate of 3.7%. The poverty rate stands at 7.5%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Hartland have an average one-way commute time of 21.1 minutes.
Education & Demographics
43.2% of Hartland residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 4.8% White, 1.8% Hispanic or Latino, 1.3% Black or African American, and 0.9% Asian residents, with 5.1% of the population being foreign-born.
Cost of Living in Hartland, WI
Compared to national averages, Hartland has a median household income of $87,297 (16% above the national median of $75,149). Home values average $358,000, which is 46% above the national median. Monthly rent at $1,104 is 5% below the US average of $1,163. Within Wisconsin, Hartland's income is 20% above the state average of $72,579, and home values are 74% above the state median of $205,802.
Why Live in Hartland, WI?
Hartland offers a strong local economy with a median household income of $87,297, well above the national average, and rent that’s lower than the national average at $1,104/month, and a well-educated community where 43.2% of residents hold a bachelor’s degree or higher. Additionally, the city features a low poverty rate of 7.5%, better than the national average, and short commute times averaging just 21.1 minutes.
Hartland has a population of 9,716 with a median age of 41.5 years. Compare Hartland with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Hartland
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Sturgeon Bay | 9,702 | $56,882 | $217,600 | Compare |
| Sparta | 9,921 | $60,517 | $168,800 | Compare |
| Tomah | 9,505 | $51,185 | $162,900 | Compare |
| Reedsburg | 10,060 | $71,991 | $218,300 | Compare |
| St. Francis | 9,318 | $58,490 | $207,200 | Compare |
| Shawano | 9,236 | $56,457 | $127,200 | Compare |
| McFarland | 9,230 | $93,810 | $363,400 | Compare |
| Merrill | 9,224 | $49,947 | $113,200 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Hartland With Other Cities
Frequently Asked Questions about Hartland
What is the population of Hartland, WI?
The population of Hartland, WI is 9,716 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in Wisconsin.
What is the median household income in Hartland?
The median household income in Hartland, WI is $87,297 per year, which is 16% above the national median of $75,149.
What is the median home value in Hartland?
The median home value in Hartland, WI is $358,000, which is 46% above the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Hartland?
The median monthly rent in Hartland, WI is $1,104, which is 5% below the national average of $1,163/month.
What is the unemployment rate in Hartland?
The unemployment rate in Hartland, WI is 4.9%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is Hartland, WI a good place to live?
Hartland offers above-average incomes, a competitive housing market, and growing employment opportunities. With a population of 9,716 and a median age of 41.5, the city appeals to a broad range of residents.
How educated is Hartland, WI?
43.2% of residents in Hartland aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This above-average educational attainment often reflects a knowledge-based local economy.
What is the cost of living in Hartland?
Key cost-of-living indicators for Hartland, WI: median home value is $358,000 (46% above national), median rent is $1,104/month, and median household income is $87,297. The home-value-to-income ratio is 4.1x, a moderate figure by national standards.
What is the poverty rate in Hartland?
The poverty rate in Hartland, WI is 7.5%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Hartland, WI?
Hartland's population is 4.8% White, 1.8% Hispanic or Latino, 1.3% Black or African American, 0.9% Asian, and 0.5% two or more races. 5.1% of residents are foreign-born.