New London, WI
Population 7,492 · Wisconsin
About New London, WI
New London is a small community in Wisconsin with a population of 7,492 residents. The median household income is $61,447 per year, which is near the national average. The median age in New London is 35.1 years.
Housing in New London has a median home value of $162,800 and median monthly rent of $822. Of the 3,281 total housing units, renting is more common than owning, with 1,515 owner-occupied and 1,608 renter-occupied units.
The unemployment rate in New London is 2.4% and the poverty rate is 17.5%. 16.7% of residents hold a bachelor's degree or higher. The average commute time is 25.9 minutes.
Cost of Living in New London, WI
Compared to national averages, New London has a median household income of $61,447 (18% below the national median of $75,149). Home values average $162,800, which is 34% below the national median. Monthly rent at $822 is 29% below the US average of $1,163. Within Wisconsin, New London's income is 15% below the state average of $72,579, and home values are 21% below the state median of $205,802.
Why Live in New London, WI?
New London offers affordable housing with a median home value of $162,800, below the US average of $244,900, and rent that’s lower than the national average at $822/month, and a strong job market with an unemployment rate of just 2.4%.
Potential considerations include median household income ($61,447) that falls below the national average. However, New London’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
New London has a population of 7,492 with a median age of 35.1 years. Compare New London with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near New London
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Vernon | 7,470 | $121,401 | $412,600 | Compare |
| Kimberly | 7,432 | $68,295 | $196,900 | Compare |
| Hales Corners | 7,627 | $88,068 | $291,100 | Compare |
| Mount Horeb | 7,719 | $100,956 | $359,500 | Compare |
| Jefferson | 7,722 | $77,095 | $222,100 | Compare |
| Lake Hallie | 7,245 | $79,628 | $261,500 | Compare |
| Delafield | 7,192 | $101,482 | $504,500 | Compare |
| Ripon | 7,803 | $59,063 | $161,500 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about New London
What is the population of New London, WI?
The population of New London, WI is 7,492 according to the latest Census data.
What is the median household income in New London?
The median household income in New London, WI is $61,447 per year.
What is the median home value in New London?
The median home value in New London, WI is $162,800.
What is the average rent in New London?
The median monthly rent in New London, WI is $822.
What is the unemployment rate in New London?
The unemployment rate in New London, WI is 2.4%.