Oconto Falls, WI
Population 2,979 · Wisconsin
About Oconto Falls, WI
Oconto Falls is a small town located in Wisconsin with a population of 2,979 residents according to the latest US Census Bureau American Community Survey data. The median household income is $47,786 per year, which is 36% below the national median of $75,149. The median age of 40.2 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in Oconto Falls features a median home value of $145,100, which is 41% below the national median of $244,900. This makes Oconto Falls one of the more affordable markets in the country, potentially attractive for first-time homebuyers. Median monthly rent is $670, 42% below the national average of $1,163/month. Of the 1,463 total housing units, 58% are owner-occupied (821 units) and 42% are renter-occupied (591 units). The balanced mix of owners and renters indicates a diverse housing market.
Economy & Employment
The local economy in Oconto Falls shows an unemployment rate of 3.3%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 15.5%, above the national average of 12.4%. Workers in Oconto Falls have an average one-way commute time of 26.5 minutes.
Education & Demographics
22.6% of Oconto Falls residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The lower educational attainment rate may reflect the area's industry mix, with more employment in trades, manufacturing, or agricultural sectors. The community's demographic composition includes 0.7% White, 4.8% Hispanic or Latino, 0.0% Black or African American, and 0.0% Asian residents, with 0.6% of the population being foreign-born.
Cost of Living in Oconto Falls, WI
Compared to national averages, Oconto Falls has a median household income of $47,786 (36% below the national median of $75,149). Home values average $145,100, which is 41% below the national median. Monthly rent at $670 is 42% below the US average of $1,163. Within Wisconsin, Oconto Falls's income is 34% below the state average of $72,579, and home values are 29% below the state median of $205,802.
Why Live in Oconto Falls, WI?
Oconto Falls offers affordable housing with a median home value of $145,100, below the US average of $244,900, and rent that’s lower than the national average at $670/month, and a strong job market with an unemployment rate of just 3.3%.
Potential considerations include median household income ($47,786) that falls below the national average. However, Oconto Falls’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Oconto Falls has a population of 2,979 with a median age of 40.2 years. Compare Oconto Falls with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Oconto Falls
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Genoa City | 2,967 | $88,958 | $230,900 | Compare |
| Williams Bay | 2,967 | $70,568 | $397,600 | Compare |
| Paddock Lake | 2,965 | $88,438 | $242,800 | Compare |
| Amery | 2,959 | $71,290 | $164,300 | Compare |
| Wales | 2,915 | $110,804 | $383,600 | Compare |
| Oostburg | 3,077 | $87,276 | $230,400 | Compare |
| Somerset | 3,084 | $76,176 | $271,200 | Compare |
| Lake Wissota | 3,103 | $101,445 | $318,300 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Oconto Falls With Other Cities
Frequently Asked Questions about Oconto Falls
What is the population of Oconto Falls, WI?
The population of Oconto Falls, WI is 2,979 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in Wisconsin.
What is the median household income in Oconto Falls?
The median household income in Oconto Falls, WI is $47,786 per year, which is 36% below the national median of $75,149.
What is the median home value in Oconto Falls?
The median home value in Oconto Falls, WI is $145,100, which is 41% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Oconto Falls?
The median monthly rent in Oconto Falls, WI is $670, which is 42% below the national average of $1,163/month.
What is the unemployment rate in Oconto Falls?
The unemployment rate in Oconto Falls, WI is 3.3%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Oconto Falls, WI a good place to live?
Oconto Falls offers a moderate cost of living, affordable housing, and a strong job market. With a population of 2,979 and a median age of 40.2, the city appeals to a broad range of residents.
How educated is Oconto Falls, WI?
22.6% of residents in Oconto Falls aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Oconto Falls?
Key cost-of-living indicators for Oconto Falls, WI: median home value is $145,100 (41% below national), median rent is $670/month, and median household income is $47,786. The home-value-to-income ratio is 3.0x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Oconto Falls?
The poverty rate in Oconto Falls, WI is 15.5%, compared to the national average of 12.4%. Residents and prospective movers should be aware of the economic challenges facing parts of this community.
How diverse is Oconto Falls, WI?
Oconto Falls's population is 0.7% White, 4.8% Hispanic or Latino, 0.0% Black or African American, 0.0% Asian, and 0.2% two or more races. 0.6% of residents are foreign-born.