Williams Bay, WI
Population 2,967 · Wisconsin
About Williams Bay, WI
Williams Bay is a small town located in Wisconsin with a population of 2,967 residents according to the latest US Census Bureau American Community Survey data. The median household income is $70,568 per year, which is 6% below the national median of $75,149. The median age of 45.8 years is notably older the US median age of 38.9 years, suggesting a more established community with a higher proportion of long-term residents.
Housing Market Overview
The housing market in Williams Bay features a median home value of $397,600, which is 62% above the national median of $244,900. This places Williams Bay in a higher-cost housing market, where property demand often outpaces supply. Median monthly rent is $799, 31% below the national average of $1,163/month. Of the 2,032 total housing units, 75% are owner-occupied (898 units) and 25% are renter-occupied (294 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in Williams Bay shows an unemployment rate of 2.9%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 8.9%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Williams Bay have an average one-way commute time of 27.4 minutes.
Education & Demographics
46.2% of Williams Bay residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This significantly higher educational attainment rate often correlates with access to knowledge-economy jobs and higher household incomes. The community's demographic composition includes 6.3% White, 0.4% Hispanic or Latino, 1.1% Black or African American, and 0.6% Asian residents, with 2.1% of the population being foreign-born.
Cost of Living in Williams Bay, WI
Compared to national averages, Williams Bay has a median household income of $70,568 (6% below the national median of $75,149). Home values average $397,600, which is 62% above the national median. Monthly rent at $799 is 31% below the US average of $1,163. Within Wisconsin, Williams Bay's income is 3% below the state average of $72,579, and home values are 93% above the state median of $205,802.
Why Live in Williams Bay, WI?
Williams Bay offers rent that’s lower than the national average at $799/month, and a strong job market with an unemployment rate of just 2.9%, and a well-educated community where 46.2% of residents hold a bachelor’s degree or higher. Additionally, the city features a low poverty rate of 8.9%, better than the national average.
Potential considerations include median household income ($70,568) that falls below the national average, and a competitive housing market where the typical home costs $397,600. However, Williams Bay’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Williams Bay has a population of 2,967 with a median age of 45.8 years. Compare Williams Bay with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Williams Bay
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Genoa City | 2,967 | $88,958 | $230,900 | Compare |
| Paddock Lake | 2,965 | $88,438 | $242,800 | Compare |
| Amery | 2,959 | $71,290 | $164,300 | Compare |
| Oconto Falls | 2,979 | $47,786 | $145,100 | Compare |
| Wales | 2,915 | $110,804 | $383,600 | Compare |
| Oostburg | 3,077 | $87,276 | $230,400 | Compare |
| Somerset | 3,084 | $76,176 | $271,200 | Compare |
| Mondovi | 2,843 | $48,688 | $166,100 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Williams Bay With Other Cities
Frequently Asked Questions about Williams Bay
What is the population of Williams Bay, WI?
The population of Williams Bay, WI is 2,967 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in Wisconsin.
What is the median household income in Williams Bay?
The median household income in Williams Bay, WI is $70,568 per year, which is 6% below the national median of $75,149.
What is the median home value in Williams Bay?
The median home value in Williams Bay, WI is $397,600, which is 62% above the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Williams Bay?
The median monthly rent in Williams Bay, WI is $799, which is 31% below the national average of $1,163/month.
What is the unemployment rate in Williams Bay?
The unemployment rate in Williams Bay, WI is 2.9%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Williams Bay, WI a good place to live?
Williams Bay offers a moderate cost of living, a competitive housing market, and a strong job market. With a population of 2,967 and a median age of 45.8, the city appeals to established professionals and retirees.
How educated is Williams Bay, WI?
46.2% of residents in Williams Bay aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This above-average educational attainment often reflects a knowledge-based local economy.
What is the cost of living in Williams Bay?
Key cost-of-living indicators for Williams Bay, WI: median home value is $397,600 (62% above national), median rent is $799/month, and median household income is $70,568. The home-value-to-income ratio is 5.6x, a moderate figure by national standards.
What is the poverty rate in Williams Bay?
The poverty rate in Williams Bay, WI is 8.9%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Williams Bay, WI?
Williams Bay's population is 6.3% White, 0.4% Hispanic or Latino, 1.1% Black or African American, 0.6% Asian, and 0.0% two or more races. 2.1% of residents are foreign-born.