Williams Bay, WI
Population 2,967 · Wisconsin
About Williams Bay, WI
Williams Bay is a small community in Wisconsin with a population of 2,967 residents. The median household income is $70,568 per year, which is above the national average. The median age in Williams Bay is 45.8 years.
Housing in Williams Bay has a median home value of $397,600 and median monthly rent of $799. Of the 2,032 total housing units, the majority are owner-occupied, with 898 owner-occupied and 294 renter-occupied units.
The unemployment rate in Williams Bay is 2.9% and the poverty rate is 8.9%. 46.2% of residents hold a bachelor's degree or higher. The average commute time is 27.4 minutes.
Cost of Living in Williams Bay, WI
Compared to national averages, Williams Bay has a median household income of $70,568 (6% below the national median of $75,149). Home values average $397,600, which is 62% above the national median. Monthly rent at $799 is 31% below the US average of $1,163. Within Wisconsin, Williams Bay's income is 3% below the state average of $72,579, and home values are 93% above the state median of $205,802.
Why Live in Williams Bay, WI?
Williams Bay offers rent that’s lower than the national average at $799/month, and a strong job market with an unemployment rate of just 2.9%, and a well-educated community where 46.2% of residents hold a bachelor’s degree or higher. Additionally, the city features a low poverty rate of 8.9%, better than the national average.
Potential considerations include median household income ($70,568) that falls below the national average, and a competitive housing market where the typical home costs $397,600. However, Williams Bay’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Williams Bay has a population of 2,967 with a median age of 45.8 years. Compare Williams Bay with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Williams Bay
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Genoa City | 2,967 | $88,958 | $230,900 | Compare |
| Paddock Lake | 2,965 | $88,438 | $242,800 | Compare |
| Amery | 2,959 | $71,290 | $164,300 | Compare |
| Oconto Falls | 2,979 | $47,786 | $145,100 | Compare |
| Wales | 2,915 | $110,804 | $383,600 | Compare |
| Oostburg | 3,077 | $87,276 | $230,400 | Compare |
| Somerset | 3,084 | $76,176 | $271,200 | Compare |
| Mondovi | 2,843 | $48,688 | $166,100 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about Williams Bay
What is the population of Williams Bay, WI?
The population of Williams Bay, WI is 2,967 according to the latest Census data.
What is the median household income in Williams Bay?
The median household income in Williams Bay, WI is $70,568 per year.
What is the median home value in Williams Bay?
The median home value in Williams Bay, WI is $397,600.
What is the average rent in Williams Bay?
The median monthly rent in Williams Bay, WI is $799.
What is the unemployment rate in Williams Bay?
The unemployment rate in Williams Bay, WI is 2.9%.