Prescott, WI
Population 4,376 · Wisconsin
About Prescott, WI
Prescott is a small town located in Wisconsin with a population of 4,376 residents according to the latest US Census Bureau American Community Survey data. The median household income is $82,730 per year, which is 10% above the national median of $75,149. The median age of 38.9 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in Prescott features a median home value of $282,100, which is 15% above the national median of $244,900. This positions Prescott in a moderately priced market relative to the rest of the country. Median monthly rent is $1,284, 10% above the national average of $1,163/month. Of the 2,088 total housing units, 71% are owner-occupied (1,344 units) and 29% are renter-occupied (545 units). The high homeownership rate suggests a stable, established residential community.
Economy & Employment
The local economy in Prescott shows an unemployment rate of 2.0%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 2.2%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in Prescott have an average one-way commute time of 23.6 minutes.
Education & Demographics
30.4% of Prescott residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 2.1% White, 2.0% Hispanic or Latino, 0.0% Black or African American, and 2.9% Asian residents, with 2.2% of the population being foreign-born.
Cost of Living in Prescott, WI
Compared to national averages, Prescott has a median household income of $82,730 (10% above the national median of $75,149). Home values average $282,100, which is 15% above the national median. Monthly rent at $1,284 is 10% above the US average of $1,163. Within Wisconsin, Prescott's income is 14% above the state average of $72,579, and home values are 37% above the state median of $205,802.
Why Live in Prescott, WI?
Prescott offers a strong local economy with a median household income of $82,730, well above the national average, and a strong job market with an unemployment rate of just 2.0%, and a low poverty rate of 2.2%, better than the national average. Additionally, the city features short commute times averaging just 23.6 minutes.
Prescott has a population of 4,376 with a median age of 38.9 years. Compare Prescott with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near Prescott
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Kewaskum | 4,367 | $103,472 | $286,800 | Compare |
| Prairie du Sac | 4,385 | $92,672 | $319,200 | Compare |
| Bayside | 4,398 | $144,500 | $419,400 | Compare |
| Medford | 4,331 | $53,173 | $175,300 | Compare |
| Baldwin | 4,313 | $76,675 | $252,000 | Compare |
| Viroqua | 4,469 | $66,039 | $207,200 | Compare |
| Mauston | 4,280 | $60,174 | $135,600 | Compare |
| Saukville | 4,268 | $79,148 | $286,400 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about Prescott
What is the population of Prescott, WI?
The population of Prescott, WI is 4,376 according to the latest US Census Bureau American Community Survey estimates. This makes it a small town in Wisconsin.
What is the median household income in Prescott?
The median household income in Prescott, WI is $82,730 per year, which is 10% above the national median of $75,149.
What is the median home value in Prescott?
The median home value in Prescott, WI is $282,100, which is 15% above the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Prescott?
The median monthly rent in Prescott, WI is $1,284, which is 10% above the national average of $1,163/month.
What is the unemployment rate in Prescott?
The unemployment rate in Prescott, WI is 2.0%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Prescott, WI a good place to live?
Prescott offers above-average incomes, a competitive housing market, and a strong job market. With a population of 4,376 and a median age of 38.9, the city appeals to a broad range of residents.
How educated is Prescott, WI?
30.4% of residents in Prescott aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Prescott?
Key cost-of-living indicators for Prescott, WI: median home value is $282,100 (15% above national), median rent is $1,284/month, and median household income is $82,730. The home-value-to-income ratio is 3.4x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Prescott?
The poverty rate in Prescott, WI is 2.2%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is Prescott, WI?
Prescott's population is 2.1% White, 2.0% Hispanic or Latino, 0.0% Black or African American, 2.9% Asian, and 0.0% two or more races. 2.2% of residents are foreign-born.