River Falls, WI
Population 16,349 · Wisconsin
About River Falls, WI
River Falls is a mid-sized city in Wisconsin with a population of 16,349 residents. The median household income is $78,078 per year, which is above the national average. The median age in River Falls is 27.9 years.
Housing in River Falls has a median home value of $299,800 and median monthly rent of $1,050. Of the 5,877 total housing units, the majority are owner-occupied, with 3,242 owner-occupied and 2,277 renter-occupied units.
The unemployment rate in River Falls is 3.4% and the poverty rate is 17.3%. 44.1% of residents hold a bachelor's degree or higher. The average commute time is 21.4 minutes.
Cost of Living in River Falls, WI
Compared to national averages, River Falls has a median household income of $78,078 (4% above the national median of $75,149). Home values average $299,800, which is 22% above the national median. Monthly rent at $1,050 is 10% below the US average of $1,163. Within Wisconsin, River Falls's income is 8% above the state average of $72,579, and home values are 46% above the state median of $205,802.
Why Live in River Falls, WI?
River Falls offers a strong local economy with a median household income of $78,078, well above the national average, and rent that’s lower than the national average at $1,050/month, and a strong job market with an unemployment rate of just 3.4%. Additionally, the city features a well-educated community where 44.1% of residents hold a bachelor’s degree or higher, and short commute times averaging just 21.4 minutes.
River Falls has a population of 16,349 with a median age of 27.9 years. Compare River Falls with other cities to see how it stacks up, or explore all cities in Wisconsin.
Similar Cities Near River Falls
Cities in Wisconsin with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Bellevue | 16,255 | $80,750 | $267,700 | Compare |
| Menomonie | 16,548 | $54,587 | $203,800 | Compare |
| Beaver Dam | 16,629 | $68,757 | $189,800 | Compare |
| Weston | 15,784 | $75,565 | $215,900 | Compare |
| Ashwaubenon | 16,931 | $71,180 | $245,100 | Compare |
| Hartford | 15,761 | $74,252 | $261,300 | Compare |
| Whitewater | 15,705 | $49,000 | $211,800 | Compare |
| Kaukauna | 17,237 | $78,353 | $198,800 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Wisconsin
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about River Falls
What is the population of River Falls, WI?
The population of River Falls, WI is 16,349 according to the latest Census data.
What is the median household income in River Falls?
The median household income in River Falls, WI is $78,078 per year.
What is the median home value in River Falls?
The median home value in River Falls, WI is $299,800.
What is the average rent in River Falls?
The median monthly rent in River Falls, WI is $1,050.
What is the unemployment rate in River Falls?
The unemployment rate in River Falls, WI is 3.4%.