New Braunfels, TX
Population 98,700 · Texas
About New Braunfels, TX
New Braunfels is a mid-sized city in Texas with a population of 98,700 residents. The median household income is $88,257 per year, which is above the national average. The median age in New Braunfels is 36.4 years.
Housing in New Braunfels has a median home value of $315,100 and median monthly rent of $1,536. Of the 41,814 total housing units, the majority are owner-occupied, with 25,095 owner-occupied and 13,388 renter-occupied units.
The unemployment rate in New Braunfels is 3.7% and the poverty rate is 6.3%. 38.6% of residents hold a bachelor's degree or higher. The average commute time is 26.8 minutes.
How New Braunfels Ranks in Texas
Cost of Living in New Braunfels, TX
Compared to national averages, New Braunfels has a median household income of $88,257 (17% above the national median of $75,149). Home values average $315,100, which is 29% above the national median. Monthly rent at $1,536 is 32% above the US average of $1,163. Within Texas, New Braunfels's income is 21% above the state average of $72,726, and home values are 49% above the state median of $211,769.
Why Live in New Braunfels, TX?
New Braunfels offers a strong local economy with a median household income of $88,257, well above the national average, and a well-educated community where 38.6% of residents hold a bachelor’s degree or higher, and a low poverty rate of 6.3%, better than the national average.
New Braunfels has a population of 98,700 with a median age of 36.4 years. Compare New Braunfels with other cities to see how it stacks up, or explore all cities in Texas.
Similar Cities Near New Braunfels
Cities in Texas with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| San Angelo | 99,507 | $64,146 | $179,300 | Compare |
| Conroe | 96,976 | $75,245 | $283,100 | Compare |
| Wichita Falls | 102,558 | $58,568 | $142,600 | Compare |
| Edinburg | 102,561 | $57,789 | $174,800 | Compare |
| Atascocita | 93,926 | $114,443 | $283,700 | Compare |
| Allen | 107,684 | $129,130 | $429,900 | Compare |
| Tyler | 107,718 | $65,527 | $216,400 | Compare |
| Sugar Land | 109,735 | $137,511 | $406,600 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Texas
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
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Frequently Asked Questions about New Braunfels
What is the population of New Braunfels, TX?
The population of New Braunfels, TX is 98,700 according to the latest Census data.
What is the median household income in New Braunfels?
The median household income in New Braunfels, TX is $88,257 per year.
What is the median home value in New Braunfels?
The median home value in New Braunfels, TX is $315,100.
What is the average rent in New Braunfels?
The median monthly rent in New Braunfels, TX is $1,536.
What is the unemployment rate in New Braunfels?
The unemployment rate in New Braunfels, TX is 3.7%.