New Braunfels, TX
Population 98,700 · Texas
About New Braunfels, TX
New Braunfels is a mid-sized city located in Texas with a population of 98,700 residents according to the latest US Census Bureau American Community Survey data. The median household income is $88,257 per year, which is 17% above the national median of $75,149. The median age of 36.4 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in New Braunfels features a median home value of $315,100, which is 29% above the national median of $244,900. This positions New Braunfels in a moderately priced market relative to the rest of the country. Median monthly rent is $1,536, 32% above the national average of $1,163/month. Of the 41,814 total housing units, 65% are owner-occupied (25,095 units) and 35% are renter-occupied (13,388 units). The balanced mix of owners and renters indicates a diverse housing market.
Economy & Employment
The local economy in New Braunfels shows an unemployment rate of 3.7%, which is near the national rate of 3.7%. The poverty rate stands at 6.3%, below the national average of 12.4%, reflecting generally favorable economic conditions. Workers in New Braunfels have an average one-way commute time of 26.8 minutes.
Education & Demographics
38.6% of New Braunfels residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 29.1% White, 1.6% Hispanic or Latino, 0.8% Black or African American, and 3.9% Asian residents, with 6.6% of the population being foreign-born.
How New Braunfels Ranks in Texas
Cost of Living in New Braunfels, TX
Compared to national averages, New Braunfels has a median household income of $88,257 (17% above the national median of $75,149). Home values average $315,100, which is 29% above the national median. Monthly rent at $1,536 is 32% above the US average of $1,163. Within Texas, New Braunfels's income is 21% above the state average of $72,726, and home values are 49% above the state median of $211,769.
Why Live in New Braunfels, TX?
New Braunfels offers a strong local economy with a median household income of $88,257, well above the national average, and a well-educated community where 38.6% of residents hold a bachelor’s degree or higher, and a low poverty rate of 6.3%, better than the national average.
New Braunfels has a population of 98,700 with a median age of 36.4 years. Compare New Braunfels with other cities to see how it stacks up, or explore all cities in Texas.
Similar Cities Near New Braunfels
Cities in Texas with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| San Angelo | 99,507 | $64,146 | $179,300 | Compare |
| Conroe | 96,976 | $75,245 | $283,100 | Compare |
| Wichita Falls | 102,558 | $58,568 | $142,600 | Compare |
| Edinburg | 102,561 | $57,789 | $174,800 | Compare |
| Atascocita | 93,926 | $114,443 | $283,700 | Compare |
| Allen | 107,684 | $129,130 | $429,900 | Compare |
| Tyler | 107,718 | $65,527 | $216,400 | Compare |
| Sugar Land | 109,735 | $137,511 | $406,600 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Texas
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare New Braunfels With Other Cities
Frequently Asked Questions about New Braunfels
What is the population of New Braunfels, TX?
The population of New Braunfels, TX is 98,700 according to the latest US Census Bureau American Community Survey estimates. This makes it a mid-sized city in Texas.
What is the median household income in New Braunfels?
The median household income in New Braunfels, TX is $88,257 per year, which is 17% above the national median of $75,149.
What is the median home value in New Braunfels?
The median home value in New Braunfels, TX is $315,100, which is 29% above the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in New Braunfels?
The median monthly rent in New Braunfels, TX is $1,536, which is 32% above the national average of $1,163/month.
What is the unemployment rate in New Braunfels?
The unemployment rate in New Braunfels, TX is 3.7%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is New Braunfels, TX a good place to live?
New Braunfels offers above-average incomes, a competitive housing market, and growing employment opportunities. With a population of 98,700 and a median age of 36.4, the city appeals to a broad range of residents.
How educated is New Braunfels, TX?
38.6% of residents in New Braunfels aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This above-average educational attainment often reflects a knowledge-based local economy.
What is the cost of living in New Braunfels?
Key cost-of-living indicators for New Braunfels, TX: median home value is $315,100 (29% above national), median rent is $1,536/month, and median household income is $88,257. The home-value-to-income ratio is 3.6x, a moderate figure by national standards.
What is the poverty rate in New Braunfels?
The poverty rate in New Braunfels, TX is 6.3%, compared to the national average of 12.4%. This below-average poverty rate reflects generally favorable economic conditions in the community.
How diverse is New Braunfels, TX?
New Braunfels's population is 29.1% White, 1.6% Hispanic or Latino, 0.8% Black or African American, 3.9% Asian, and 2.1% two or more races. 6.6% of residents are foreign-born.