Wichita Falls, TX
Population 102,558 · Texas
About Wichita Falls, TX
Wichita Falls is a major city located in Texas with a population of 102,558 residents according to the latest US Census Bureau American Community Survey data. The median household income is $58,568 per year, which is 22% below the national median of $75,149. The median age of 33 years is notably younger the US median age of 38.9 years, indicating a younger, often more dynamic population base.
Housing Market Overview
The housing market in Wichita Falls features a median home value of $142,600, which is 42% below the national median of $244,900. This makes Wichita Falls one of the more affordable markets in the country, potentially attractive for first-time homebuyers. Median monthly rent is $978, 16% below the national average of $1,163/month. Of the 43,396 total housing units, 57% are owner-occupied (21,734 units) and 43% are renter-occupied (16,398 units). The balanced mix of owners and renters indicates a diverse housing market.
Economy & Employment
The local economy in Wichita Falls shows an unemployment rate of 3.5%, which is lower than the national rate of 3.7%, indicating a relatively strong job market. The poverty rate stands at 17.4%, above the national average of 12.4%. Workers in Wichita Falls have an average one-way commute time of 14.4 minutes, one of the shorter commutes in the region.
Education & Demographics
25.0% of Wichita Falls residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. This is in line with national trends in educational attainment. The community's demographic composition includes 20.1% White, 1.8% Hispanic or Latino, 0.6% Black or African American, and 1.5% Asian residents, with 7.3% of the population being foreign-born.
How Wichita Falls Ranks in Texas
Cost of Living in Wichita Falls, TX
Compared to national averages, Wichita Falls has a median household income of $58,568 (22% below the national median of $75,149). Home values average $142,600, which is 42% below the national median. Monthly rent at $978 is 16% below the US average of $1,163. Within Texas, Wichita Falls's income is 19% below the state average of $72,726, and home values are 33% below the state median of $211,769.
Why Live in Wichita Falls, TX?
Wichita Falls offers affordable housing with a median home value of $142,600, below the US average of $244,900, and rent that’s lower than the national average at $978/month, and a strong job market with an unemployment rate of just 3.5%. Additionally, the city features short commute times averaging just 14.4 minutes.
Potential considerations include median household income ($58,568) that falls below the national average. However, as a major city, Wichita Falls provides access to a wide range of amenities and services.
Wichita Falls has a population of 102,558 with a median age of 33 years. Compare Wichita Falls with other cities to see how it stacks up, or explore all cities in Texas.
Similar Cities Near Wichita Falls
Cities in Texas with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Edinburg | 102,561 | $57,789 | $174,800 | Compare |
| San Angelo | 99,507 | $64,146 | $179,300 | Compare |
| New Braunfels | 98,700 | $88,257 | $315,100 | Compare |
| Allen | 107,684 | $129,130 | $429,900 | Compare |
| Tyler | 107,718 | $65,527 | $216,400 | Compare |
| Conroe | 96,976 | $75,245 | $283,100 | Compare |
| Sugar Land | 109,735 | $137,511 | $406,600 | Compare |
| Atascocita | 93,926 | $114,443 | $283,700 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Texas
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Wichita Falls With Other Cities
Frequently Asked Questions about Wichita Falls
What is the population of Wichita Falls, TX?
The population of Wichita Falls, TX is 102,558 according to the latest US Census Bureau American Community Survey estimates. This makes it a major city in Texas.
What is the median household income in Wichita Falls?
The median household income in Wichita Falls, TX is $58,568 per year, which is 22% below the national median of $75,149.
What is the median home value in Wichita Falls?
The median home value in Wichita Falls, TX is $142,600, which is 42% below the national median of $244,900. The majority of housing units are owner-occupied.
What is the average rent in Wichita Falls?
The median monthly rent in Wichita Falls, TX is $978, which is 16% below the national average of $1,163/month.
What is the unemployment rate in Wichita Falls?
The unemployment rate in Wichita Falls, TX is 3.5%, compared to the national average of 3.7%. This lower-than-average rate suggests a relatively healthy local job market.
Is Wichita Falls, TX a good place to live?
Wichita Falls offers a moderate cost of living, affordable housing, and a strong job market. With a population of 102,558 and a median age of 33, the city appeals to young professionals and families.
How educated is Wichita Falls, TX?
25.0% of residents in Wichita Falls aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Wichita Falls?
Key cost-of-living indicators for Wichita Falls, TX: median home value is $142,600 (42% below national), median rent is $978/month, and median household income is $58,568. The home-value-to-income ratio is 2.4x, indicating relatively affordable housing relative to local incomes.
What is the poverty rate in Wichita Falls?
The poverty rate in Wichita Falls, TX is 17.4%, compared to the national average of 12.4%. Residents and prospective movers should be aware of the economic challenges facing parts of this community.
How diverse is Wichita Falls, TX?
Wichita Falls's population is 20.1% White, 1.8% Hispanic or Latino, 0.6% Black or African American, 1.5% Asian, and 12.5% two or more races. 7.3% of residents are foreign-born.