Southbridge Town, MA
Population 17,806 · Massachusetts
About Southbridge Town, MA
Southbridge Town is a mid-sized city located in Massachusetts with a population of 17,806 residents according to the latest US Census Bureau American Community Survey data. The median household income is $59,397 per year, which is 21% below the national median of $75,149. The median age of 40.6 years is close to the US median age of 38.9 years.
Housing Market Overview
The housing market in Southbridge Town features a median home value of $267,000, which is 9% above the national median of $244,900. This positions Southbridge Town in a moderately priced market relative to the rest of the country. Median monthly rent is $1,157, 1% below the national average of $1,163/month. Of the 7,644 total housing units, 44% are owner-occupied (3,213 units) and 56% are renter-occupied (4,043 units). The higher proportion of renters may reflect a transient population, younger demographics, or high housing costs relative to income.
Economy & Employment
The local economy in Southbridge Town shows an unemployment rate of 7.5%, which is significantly above the national rate of 3.7%, suggesting economic challenges in the area. The poverty rate stands at 16.2%, above the national average of 12.4%. Workers in Southbridge Town have an average one-way commute time of 27.2 minutes.
Education & Demographics
17.7% of Southbridge Town residents aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The lower educational attainment rate may reflect the area's industry mix, with more employment in trades, manufacturing, or agricultural sectors. The community's demographic composition includes 0.9% White, 2.3% Hispanic or Latino, 34.9% Black or African American, and 4.3% Asian residents, with 4.0% of the population being foreign-born.
How Southbridge Town Ranks in Massachusetts
Cost of Living in Southbridge Town, MA
Compared to national averages, Southbridge Town has a median household income of $59,397 (21% below the national median of $75,149). Home values average $267,000, which is 9% above the national median. Monthly rent at $1,157 is 1% below the US average of $1,163. Within Massachusetts, Southbridge Town's income is 44% below the state average of $105,630, and home values are 52% below the state median of $561,296.
Why Live in Southbridge Town, MA?
Southbridge Town offers rent that’s lower than the national average at $1,157/month.
Potential considerations include median household income ($59,397) that falls below the national average. However, Southbridge Town’s smaller community size offers a quieter lifestyle and tight-knit neighborhoods.
Southbridge Town has a population of 17,806 with a median age of 40.6 years. Compare Southbridge Town with other cities to see how it stacks up, or explore all cities in Massachusetts.
Similar Cities Near Southbridge Town
Cities in Massachusetts with a similar population size.
| City | Population | Median Income | Home Value | |
|---|---|---|---|---|
| Greenfield | 17,662 | $53,961 | $252,000 | Compare |
| Somerset | 18,246 | $111,720 | $389,400 | Compare |
| Amesbury Town | 17,277 | $100,599 | $475,400 | Compare |
| Newburyport | 18,444 | $144,259 | $792,400 | Compare |
| Abington | 17,008 | $119,787 | $516,300 | Compare |
| Winthrop Town | 18,807 | $106,357 | $606,900 | Compare |
| Easthampton Town | 16,103 | $72,925 | $343,800 | Compare |
| Longmeadow | 15,724 | $144,639 | $425,800 | Compare |
Demographics
Racial & Ethnic Composition
Economy & Education
Housing
Other Cities in Massachusetts
Data source: US Census Bureau ACS 5-Year Estimates. Last updated: 2026-04-05.
Compare Southbridge Town With Other Cities
Frequently Asked Questions about Southbridge Town
What is the population of Southbridge Town, MA?
The population of Southbridge Town, MA is 17,806 according to the latest US Census Bureau American Community Survey estimates. This makes it a mid-sized city in Massachusetts.
What is the median household income in Southbridge Town?
The median household income in Southbridge Town, MA is $59,397 per year, which is 21% below the national median of $75,149.
What is the median home value in Southbridge Town?
The median home value in Southbridge Town, MA is $267,000, which is 9% above the national median of $244,900. A significant portion of residents rent their homes.
What is the average rent in Southbridge Town?
The median monthly rent in Southbridge Town, MA is $1,157, which is 1% below the national average of $1,163/month.
What is the unemployment rate in Southbridge Town?
The unemployment rate in Southbridge Town, MA is 7.5%, compared to the national average of 3.7%. Job seekers may want to research the dominant industries in the area.
Is Southbridge Town, MA a good place to live?
Southbridge Town offers a moderate cost of living, a competitive housing market, and growing employment opportunities. With a population of 17,806 and a median age of 40.6, the city appeals to a broad range of residents.
How educated is Southbridge Town, MA?
17.7% of residents in Southbridge Town aged 25 and older hold a bachelor's degree or higher, compared to the national average of 33.7%. The educational profile reflects the area's industry mix and employment landscape.
What is the cost of living in Southbridge Town?
Key cost-of-living indicators for Southbridge Town, MA: median home value is $267,000 (9% above national), median rent is $1,157/month, and median household income is $59,397. The home-value-to-income ratio is 4.5x, a moderate figure by national standards.
What is the poverty rate in Southbridge Town?
The poverty rate in Southbridge Town, MA is 16.2%, compared to the national average of 12.4%. Residents and prospective movers should be aware of the economic challenges facing parts of this community.
How diverse is Southbridge Town, MA?
Southbridge Town's population is 0.9% White, 2.3% Hispanic or Latino, 34.9% Black or African American, 4.3% Asian, and 2.6% two or more races. 4.0% of residents are foreign-born.